wednesday, Oct. 17, 2012
- 8:15 am
- Breakfast
- 9:00 am
- opening remarks
- 9:05 am
- opening keynote 90 Days at Twitter – What I Learned From the Inside Fred Graver, Head of TV, Twitter
- 9:40 am
- PRESENTATION Social Stars: Tapping The Power of Fandom (AKA the Justin Bieber Effect) Pelle Sjoenell, Executive Creative Director, BBH LA Brad Haugen, CMO, Scooter Braun Projects
- 10:05 am
- PRESENTATION The Social Campfire: Storytelling for the Connected Consumer Joe Baratelli, Chief Creative Officer, RPA John Watts, Sr. Manager, Digital Marketing, American Honda
- 10:30 am
- Break
- 10:45 am
- PRESENTATION startup watch exclusive demo, iBubblr Jeff Schroer and Amanda Gross, co-founders, iBubblr
- 11:00 am
- PRESENTATION What Viewers Actually Want: The TVGuide.com watchlist Decoded +Mobile Trends in Social TV Christy Tanner, EVP & GM, TVGuide.com and TV Guide Mobile
- 11:25 am
- PRESENTATION Solving the Social TV Measurement Problem Evan Silverman, SVP-Digital Media, A+E Networks
- 11:50 am
- PRESENTATION Social TV Analytics: Translating Data to Dollars JP Maheu, CEO, Bluefin Labs Cara Berman, SVP of Insight & Analytics, SMG
- 12:20 pm
-
lunch break
Sponsored by:
- 1:30 pm
- PRESENTATION The Social TV Explosion and the Hispanic Market David Beck, VP and general manager-social media, Univision
- 1:45 pm
- Afternoon Keynote The Future of Social TV, the Second Screen and the Transmedia Storytelling Experience, and what it means for Brands. Brad Pelo, CEO of i.TV Carlton Cuse, Executive Producer, "Bates Motel" (coming to A&E in 2013) and Executive Producer of ABC’s Lost
- 2:25 pm
- Presentation Exclusive Showcase: Facebook’s Social TV Framework, Case Studies and Metrics Kay Madati, Head of Media and Entertainment, Facebook
- 2:55 pm
- Coffee Break
- 3:15 pm
- featured session Silicon Valley Meets Hollywood: Creating TV Today, for Tomorrow’s Viewers Greg Yaitanes, Angel Investor and Emmy Award Winning Television Director
- 3:45 pm
- closing panel “Social Creative” and Viral TV Dana Fox, creator and showrunner, Fox’s “Ben and Kate” Ben Fox, exec VP, Adconion Media Group Emily Huh, editor in chief, ICanHazCheezburger.com and co-star of Bravo’s “LOLwork” Dave Serwatka, VP-cross platform productions, Bravo, and executive producer of “LOLWork” Moderator: Ze Frank, Executive Vice President of Video, BuzzFeed
LOCation
Venue: Beverly Wilshire, Los Angeles
Date: Wednesday, October 17, 2012
Address:
9500 Wilshire Blvd.,
Beverly Hills, CA 90212
TICkets
Phone: 212-210-0159
Email: aaevents@adage.com
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