AdAge

p Agenda

Wednesday, July 23

5:00pm
Opening Night Sponsor Presentation
Hypertelling: Storytelling, Here and Now
Eric Solomon, Head of Brand Strategy & Insights, Google
6:00pm
Opening Night Cocktails
Sponsored by
401 E. 6th St. - @ Intersection of Trinity and 6th St.

Thursday, July 24

8:15am - Breakfast
9:00 - Welcome Remarks
Ken Wheaton, Managing Editor, Ad Age
9:10 - Featured Presentation
Building the Ultimate Passion Brand
Greg Glassman, Founder & CEO, CrossFit

It’s the workout craze sweeping the nation, one that feels like it became a runaway success overnight. In truth, a thoughtful grassroots effort is what sparked the popularity of the CrossFit brand. Its founder will talk about how he was able to go from 15 affiliated gyms in 2005 to 9,000 and growing today.

9:45 - Small Agency Inspiration
Don't Mess with Texas--or a Small Agency!
Tim McClure, Co-Founder, GSD&M and CEO, Mythos Legends

Just because you're small doesn't mean you can't have big impact. Hear the inspiring story behind this iconic slogan, which began as a local anti-littering message and evolved into a nationally-known platform that's a point of Texan pride. This campaign has stuck around for nearly two decades, is a trademarked positioning statement and a huge driver of merchandise revenue today. "Don't Mess with Texas" is a model case for any small agency.

10:15 - Your Questions Answered
How Much to Charge Clients, Where to Spot a New Biz 'Hustler,'
and When to Sell Your Agency

Rick Webb, Venture Partner, Quotidian Ventures, Co-Founder, Barbarian Group, and Author

He launched and sold a premiere digital agency. He served as a consultant to Tumblr. He’s an expert in the venture capital space. And he’s penned the forthcoming book from Palgrave McMillan: "Agency: Starting a Creative Firm that Succeeds in the Age of Digital Marketing.” Rick Webb has got the answers to your burning questions about how to run an agency -- and know if and when it’s time to sell.

11:00 - Networking and Refreshment Break
Sponsored by
11:15 - Featured Presentation
Driving Success: A Model Marketer-Small Agency Relationship
Jennifer Layton, Retail Communications Manager, MINI USA, BMW Group
Chris Cardinal, Group Business Director and Director of Strategic Integration, BSSP

There are few car brands out there with as many vocal drivers as BMW’s quirky sub brand, MINI. In order to convey how fun it is to drive a Cooper, the company has leaned on its longtime partnership with West Coast indie shop Butler Shine Stern & Partners. Together, the client and agency will discuss what’s fueled their partnership and biggest marketing hits.

11:45 - Creativity Showcase

A review of the most inspiring ad creative in the past year from around the world, curated by Creativity Online. Use this chance to learn what’s making these examples of work the most buzzed about and beloved by consumers.

12:00pm
Sponsor Presentation
Tackling Small Agency Challenges in the Digital Age
Randy Clark, Head of Regional Sales, MaxPoint
12:10
Networking Lunch
Sponsored by
1:15 - Agency Best Practices
Problem Clients: How to Spot Them, and How to Turn Them Into Good Ones
Ilise Benun, Founder, Marketing-Mentor.com

Battling big egos and unfair deadlines? You're not alone. But for small agencies especially, one bad client can mean big problems, draining your resources and even harming your carefully built culture. This session will help you spot the types of clients you should think twice about working with, and will offer tips on how to work with challenging clients more productively.

1:45 - Featured Presentation
The Secret to Driving Sales With Creativity and Confidence
Sandy Chilewich, Designer and Founder of Chilewich Sultan

Her eponymous brand has revolutionized homes and hospitality. But before being recognized by the MoMA and partnering with celebrity chefs and hotels like the Ritz Carlton, Sandy Chilewich – a college dropout turned textile designer -- had a vision. She understood the value in finding the perfect niche in the marketplace and really owning it. This is the story of how she has melded creativity and marketing savvy to find business success.

2:15 - New Business Coaching
10 Tips in 20 Minutes to Tip the Pitch in Your Favor
Lisa Colantuono, Co-President, AAR Partners

She's overseen hundreds of new business pitches. Drawing on that experience, Lisa -- one of the nation's top search consultants -- gives agencies the advice they need to put their best foot forward and increase their chances of winning new accounts.

2:40
Networking and Refreshment Break
Sponsored by
3:00 - Agency Best Practices
Cultivating the Next Generation of Ad Talent: Two Awesome Approaches Lincoln Stephens, Co-Founder and Executive Director, Marcus Graham Project
Bart Cleveland, creative and founder of Job Propulsion Laboratory

We hear it all the time: adland is facing a talent crisis. Smart young professionals are increasingly turning to tech and startups to begin their careers. So how do we ensure a healthy talent pool now for the next generation? Instead of just talking about it, these individuals have taken action. Nurturing industry talent is everyone's responsibility, and here are two stellar ways that industry leaders are doing their part to foster diversity and new thinking.

3:30 - Featured Presentation
How to Grow Your Brand While Staying True to Your Roots
Charlie Paulette, Chief Sales and Marketing Officer, Shiner Beers

Word has spread about the craft beer from an 105-year-old brewery in Shiner, Texas. The brand is winning more fans than ever before and stepping up distribution across the United States – but is managing that growth carefully. Learn Shiner’s tips on expanding your footprint without sacrificing core brand values.

4:00 - Wrap Up
Abbey Klaassen, Associate Publisher, Editorial and Audience, Ad Age
Ad Age Small Agency Awards
Sponsored by
While the big get even bigger, small independent agencies get even better. Join us to find out which up-and-coming small shops from around the world will be honored for smart, effective brand ideas that might go unnoticed at award shows dominated by large agencies.

6:00pm
Palm Door
508 E 6th Street
Austin, TX

Guest Rooms

Due to high demand, our room block at the W Austin is sold out. Please make alternate hotel arrangements. For your reference, other nearby hotels* include:

Other nearby hotels include:
Hampton Inn Suites
Hilton Austin
Radisson Hotel & Suites
The Driskill
The Omni Hotel Downtown

*please note, Ad Age does not have rates/blocks at any of the hotels listed.

Small Agency Conference & Awards

July 23+24
The W Austin Hotel
200 Lavaca St, Austin, TX 78701

#aasmallagency

Sold Out
contact us
t f l