The rise of CMO-CIO alignment

One of the greatest secret weapons a chief marketer can have is a strong relationship with the CIO.

Marketing is a more complex discipline than ever and the demands on marketers, both from within their organizations and from their customers, are great. But by successfully tapping the right technology, marketers have an opportunity to be more important than ever and to create inimitable advantages over their competitors.

This half-day event, produced by Advertising Age and BtoB, will discuss the rise in marketing technology, how companies are adapting their organizations to take advantage of it, and how successful marketers and CMO-CIO pairs are navigating change together to build more effective, efficient organizations. Attendees can expect to hear how leading marketers are organizing around technology, investing in marketing resources and tapping data and the cloud to be more relevant to consumers across an increasing array of channels.

Attendees will hear how savvy marketers and their partners in the tech suite have:

  • Removed internal organizational silos
  • Adopted marketing-tech platforms
  • Unified the consumer experience across multiple channels
  • Harnessed real-time data
  • Measured performance and attributed growth to various activities
  • Improved effectiveness to drive profit
  • Justified increased marketing investment

register today )


Monday, May 20, 2013
1pm – 5pm


Metropolitan Pavilion

125 West 18th Street, New York NY 10011


Through April 25th: $295
After April 25th: $350

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