One of the greatest secret weapons a chief marketer can have is a strong relationship with the CIO.
Marketing is a more complex discipline than ever and the demands on marketers, both from within their organizations and from their customers, are great. But by successfully tapping the right technology, marketers have an opportunity to be more important than ever and to create inimitable advantages over their competitors.
This half-day event, produced by Advertising Age and BtoB, will discuss the rise in marketing technology, how companies are adapting their organizations to take advantage of it, and how successful marketers and CMO-CIO pairs are navigating change together to build more effective, efficient organizations. Attendees can expect to hear how leading marketers are organizing around technology, investing in marketing resources and tapping data and the cloud to be more relevant to consumers across an increasing array of channels.