Learn how smart brands use technology to their advantage.
Technology has had a dramatic effect on marketing and is reshaping the role and responsibilities of both CMOs and CIOs and the relationships between marketing and IT.
Companies that once siloed compliance and data security to IT and demand and revenue generation to marketing and sales are paying the price. Today's new power partnership has tech teams and brand builders working together to create cohesive cross-platform customer experiences and drive the bottom line.
• Get the CIO POV on the relationship between tech and marketing and learn how CIOs
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