SPEAKERS
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Ethan Beard
Director, Global Development Network
Facebook
Ethan Beard serves as Director of Platform Partnerships for Facebook, where he oversees worldwide partner relations for companies building on Facebook Platform, including apps on Facebook and Facebook Connect for mobile and web. He previously served as Director of Business Development at Facebook and led the team responsible for creating and managing strategic partnerships. Ethan joined Facebook from Google, where he served as Director of Social Media and Director of New Business Development. Prior to Google, he spent several years as Director of Business Development for MTV Online. Earlier in his career, Ethan co-founded BigSoccer, an online community for soccer fans and spent time structuring derivatives at Bank of America. He holds a Bachelor of Science in Economics from the Wharton School of Business and an MBA from NYU Stern. Originally from New England, Ethan now resides in San Francisco with his wife and two children.
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Troy Carter
Investor, Entrepreneur, Founder, Chairman and CEO
Atom Factory and Lady Gaga's Manager
Troy Carter is the Founder, Chairman and CEO of Atom Factory, a talent management and full-service film and television production company. Carter is responsible for establishing the careers of numerous recording artists, including multi-platinum Grammy award winner Lady Gaga.
Carter began his career in Philadelphia working for Will Smith and James Lassiter’s Overbrook Entertainment. In 1995 he joined Bad Boy Entertainment where he worked in the marketing department under Sean "Diddy" Combs and worked with groundbreaking artists such as Notorious B.I.G.
Carter formed the boutique talent management company, Erving Wonder, in 1999. Erving Wonder quickly became one of the preeminent artist management firms, representing hip-hop / R&B stars Eve, Floetry, and Nelly, among others. In 2004 Erving Wonder was acquired by the Sanctuary Group.
Carter formed Coalition Media Group in 2007, where he continues to successfully grow his company and their roster under Atom Factory.
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Joe Gershenson
Co-Founder
GazeHawk
Joe Gershenson is the co-founder of GazeHawk, the first company to provide eye tracking technology using ordinary webcams. Joe graduated from Carnegie Mellon University with a BS in computer science, and stayed to complete a Masters degree exploring applications and analysis of cellular automata. Seeking a way to make a tangible impact, he founded GazeHawk with college friend Brian Krausz. The company currently employs 6 people and provides eye tracking services for usability, website analysis, and creative evaluation. Their goal is to provide a better way of measuring display ad and inventory quality using eye tracking.
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Anne Globe
CMO
Dreamworks
Anne Globe is Worldwide Head of Marketing and Consumer Products for DreamWorks Animation, where she is responsible for overseeing all theatrical marketing, consumer products and promotion for all DreamWorks Animation properties.
Highlights of her career include heading the theatrical marketing campaigns on the Company’s first-ever 3D release, “Monsters vs. Aliens,” as well as "Kung Fu Panda," which grossed over $630 million worldwide, making it the company’s most successful non-sequel release and the biggest animated film of 2008, "Shrek the Third," which set the all-time record opening weekend for an animated film at $121 million (beating the previous record set by "Shrek 2"), and the original "Shrek," which in 2002 won the first-ever Academy Award® for Best Animated Feature. Since joining DreamWorks in 1996, Globe has created and implemented all consumer products and promotional campaigns for DreamWorks Animation's event films and other properties, helping to establish DreamWorks Animation as one of the premiere worldwide entertainment brands.
Globe oversees all departments relating to marketing and consumer products. These encompass film marketing, media, public relations, publishing, video games, and theme parks. Her duties have expanded to include marketing efforts behind DreamWorks Theatricals Tony-award nominated Broadway show, "Shrek The Musical." Globe also manages the ongoing long-term relationships with the Company's marketing partners, including Intel, Hewlett Packard, McDonalds, General Mills and Kellogg’s, among others, as well as studio relationships with strategic alliance partners such as IMAX, RealD and Nickelodeon, which airs the successful DreamWorks Animation television series, "The Penguins of Madagascar."
Globe was honored with the Creative Vision Award from the Otis College of Art and Design in 2008 and was featured on the cover of the Hollywood Reporter’s "Women in Hollywood" special issue in the same year, which ranked her among the top 30 most influential women in Hollywood. In 2001, she was recognized by Promo Magazine as one of the Best Marketers of the Year.
Prior to joining DreamWorks Animation, Globe served as Vice President of Promotions at MCA/Universal and, prior to that, as Director of National Promotions for Universal Pictures and Universal Studios Hollywood. She began her marketing career at The Walt Disney Studios. Globe graduated from Syracuse University with a B.S. in Marketing and a B.S. in Communications.
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Eric Johnson
CEO
Ignited LA
Eric Johnson has a new approach to the world of marketing with no intention of playing it safe. Formerly Senior Vice President of Marketing for Activision, where he helped build the video game giant to over $430 million in sales, in 1999 he founded Ignited, a marketing innovations agency, ready and willing to experiment, optimize and reinvent industry constructs. Eric has grown Ignited to over $120 million in billings with a client list that includes Sony Electronics, U.S. Army, Princess Cruises, NBC Universal, Electronic Arts, Zico Coconut Water and Mercury Insurance.
Outside of serving clients in the digital advertising and media spaces, Ignited is currently investing in and launching new start-up ventures in the areas where technology, marketing and entertainment collide. This endeavor, called "Ignited Labs," includes investments in several Facebook application businesses and a tablet computing platform for digital magazine publishing, and has poised Ignited to be the "Agency of Now." He currently serves on the board of the American Association of Advertising Agencies (4A’s) is co-president of thinkLA.
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Jim Lanzone
President
CBS Interactive
Jim Lanzone is President of CBS Interactive, a division of CBS Corporation (NYSE: CBS) and a top 10 global Internet property with over 250 million users per month. Jim is responsible for the strategy and operations of CBS Interactive worldwide, which includes properties such as CBS.com, CBSNews.com, CNET, CBSSports.com, GameSpot, CHOW, and TV.com. Prior to joining CBS Interactive, Lanzone was co-founder and CEO of Clicker.com, the leading Internet television guide. Clicker was acquired by CBS in March 2011.
Lanzone is the former CEO of Ask.com (formerly Ask Jeeves), a top 10 global Internet property acquired by IAC/InterActiveCorp (NASDAQ: IACI) in 2005. From 2001-2008, Lanzone held various executive roles at Ask including SVP of Product Management, General Manager of Ask Jeeves U.S., and finally CEO. Before moving to Ask, Lanzone was co-founder and president of eTour.com, a website discovery service that was acquired by Ask in May 2001.
Lanzone holds a B.A. from UCLA and J.D./M.B.A. from Emory University.
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Christian Oestlien
Group Product Manager, Social Advertising
Google
At Google since 2006, Christian is responsible for Google's social advertising efforts. His team is focused on building out solutions that will empower businesses and advertisers to engage with Google users in new and innovative ways through social. He most recently led the team that built out the Template Ads framework, which resulted in products like Promote Your Video, Display Ad Builder, Click to Play Video and more. Previously, he spent multiple years developing products for the team that built out Google's display advertising business. He began his career on the Internet in 1999 as the first product manager at iWin.com. After iWin, Christian worked in product management roles at companies like VivendiUniversal and Yahoo!. He is also the cofounder of FlowPlay, a virtual world platform built around casual games. He has a BA in Economics and International Relations from Claremont McKenna College and an MBA from UC Berkeley.
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Anand Rajaraman
SVP-Global eCommerce & Head of Walmart Labs
Walmart
Anand Rajaraman (@anand_raj) co-founded Kosmix with Venky Harinarayan with the vision of connecting people to information that makes a difference in their lives. Upon the acquisition of Kosmix by Walmart, Anand serves as SVP Walmart Global eCommerce and Head of @WalmartLabs. Together with Venky, Anand is a founding partner at Cambrian Ventures, an early stage venture capital firm whose investments include Aster Data (Teradata), Neoteris (Juniper Networks), Kaltix (Google), Transformic (Google), Gradiance and Efficient Frontier. Anand serves on the board of directors at Aster Data and Gradiance.
Anand and Venky are active angel investors and are among the handful of preferred angel investors in Facebook in 2005.
Along with Venky, Anand co-founded Junglee, the company that pioneered Internet comparison shopping, in 1996. After Amazon’s acquisition of Junglee in 1998 for over $250 million, Anand helped create Amazon’s marketplace business, which today accounts for over 30 percent of Amazon’s gross merchandise sales. Anand and Venky are also co-inventors of the concept underlying the Amazon.com Mechanical Turk technology.
Anand teaches a class on Data Mining at the computer science department at Stanford University. He recently co-authored a textbook,Mining of Massive Datasets, with Stanford University professor Jeff Ullman.
Anand obtained his master's and doctoral degrees in computer science from Stanford University and his bachelor’s in computer science from the Indian Institute of Technology, Madras, where he received the President’s Gold Medal for academic excellence. He regularly writes about venture capital, entrepreneurship, big data, search, and social media on his blog Datawockyand on Twitter (@anand_raj).
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Rebecca Van Dyck
Global CMO
Levi's
As global CMO of the Levi's® brand, Becca is responsible for the development and implementation of fully integrated marketing strategies across all of the Levi's® brand's product categories and consumer communication channels. Most recently, Becca was responsible for introducing the first global marketing campaign in the brand’s 138-year history. 'Go Forth,' a rally cry to create positive change in the world today, taps into modern consumer sentiment that these are not easy times, but they are our times – 'Now is our time.'
Becca joined Levi Strauss & Co. in April 2011 from Apple, Inc. where she led the worldwide marketing and communications strategies for some of the world's most well-known and admired product launches, including introducing iPhone, iPad, Macs and iPod + iTunes.
Becca brings 20 years of marketing and advertising experience to the Levi's® brand. Prior to serving as Senior Director of Worldwide Marketing and Communications for Apple, Becca was the Nike Global Account Director at Wieden + Kennedy where she managed the account across four continents and led Nike's Global World Cup and Olympic Campaigns. Becca has also held a series of international appointments including founding Wieden + Kennedy’s Melbourne office.
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Lucas Watson
Vice President of Global Sales and Industry Marketing
YouTube
Lucas Watson is the Vice President of Global Sales and Industry Marketing for Google’s Video business, which includes YouTube and Google TV Ads. In this role, Lucas is responsible for delivering the revenue growth goals for this rapidly growing business. Lucas is also focused on making Google a world class brand building solution for advertisers. Lucas leads the commercial go-to-market strategy for YouTube and Google TV Ads which includes the integration of sales, industry marketing, content commercialization, and product management.
Prior to his current role, Lucas spent seventeen years at Procter & Gamble, most recently as the Global Leader for the Digital Business & eCommerce team. Lucas transformed P&G’s brand building approach for the digital age. Under his leadership, P&G greatly expanded their sales in the eCommerce channel and many P&G brands such as Old Spice, Gillette, Pampers, and Tide achieved breakthrough business results because of their digital efforts. Before leading digital strategy at P&G, Lucas was a marketing leader for the Pampers and Luvs brands. Lucas was part of the core marketing leadership team that helped make Pampers, P&G’s largest global brand, grow from less than $3 billion dollars to over $10 billion dollars over the span of the last decade. Lucas held roles in Cincinnati, OH, and Kobe, Japan, and led nine businesses throughout his time at P&G. He was instrumental in the launch of Pampers Cruisers, the turnaround of Luvs diapers and the explosion of the Pampers baby wipes business. He also led the rapid growth of Pampers online loyalty programs and eCommerce efforts. Early in his career, Lucas held a series of sales leadership roles for P&G in the Boston area.
Lucas holds a Masters in Business Administration with a major in marketing from Boston College's Carroll School of Management and a B.A. in economics and math from Hamilton College. Lucas and his wife, Suzanne, live in Palo Alto, CA, with their three young children. In his spare time, Lucas is dedicated to golf, running, and anything on the ocean.
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David Wolf
Vice President, Global Business & Market Development
American Express
Coming soon.
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