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Tuesday, September 16

Top Digital Marketers Cocktail Party

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651 Howard Street, San Francisco, CA

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Lisa LaCour

Lisa LaCour is Vice President of Global Marketing at Outbrain. Lisa previously served as Director of Marketing at fashion and lifestyle brand DailyCandy where she built and managed the company's first marketing team. Prior to DailyCandy, Lisa led audience development and branding efforts for AOL's network of content sites. Her Internet career started in Los Angeles where she was responsible for building the online presence for some of the world's biggest musical acts. Lisa is a New Orleans native currently residing in Brooklyn.


Maya Draisin

Maya Draisin is Associate Publisher of Marketing at WIRED. She has been with the brand for ten years. Draisin previously served as the promotions director, special projects director, and most recently the brand & strategy director. She has been integral in founding tent pole extensions like The WIRED Business and Health Conferences, National GeekDad Day, and the WIRED Insiders. As Associate Publisher, Maya pursues and oversees new business and revenue opportunities for WIRED while ensuring that all extensions reflect the brand’s ethos. Prior to WIRED, Maya co-founded The Webby Awards and it’s judging body, The International Academy of Digital Arts & Sciences. She was recently named to MIN's "21 Most Intriguing People in Media – 2012" and Katie Couric's "Women Who Should be Famous."


Venky Balakrishnan

Venky Balakrishnan Iyer is Global Vice President of Digital Innovation at Diageo, the world's leading premium drinks business. He is responsible for Diageo Technology Ventures – bringing together partners to create digitally-enabled products & services that enrich the experience of Diageo’s iconic brands. These include: Johnnie Walker, Smirnoff, Baileys, Tanqueray, Don Julio & Guinness.

Over the last 11 years Venky held senior marketing positions at Diageo including global head of digital marketing, media & e-commerce. In this role Venky led the evolution of digital at Diageo from media channel to sales channel to digital-product. Prior to this he served as Global Marketing Director on Smirnoff where he was responsible for advertising, digital, experiential marketing & PR for the world’s #1 premium spirit. Before Diageo Venky worked for Lowe Advertising in various roles across Asia, Europe and the US.


Matt Lower

As General Manager of experience design firm, Sub Rosa, Matt is responsible for overseeing all client relationships as well as the overall output and work product from the agency. Matt has over 10 years experience within the below-the-line marketing industry, across multiple agencies in the experiential and digital field. His role and responsibilities have covered leading and managing client relationships across a number of Fortune 500 companies, including P&G, Porsche, Nokia and Ferrari, which resulted in the successful delivery of a number of major campaigns.


Adam Kleinberg

MediaPost named Adam an OMMA All-Star in 2013, an award given to the three most influential digital creatives in the U.S. each year. He was called one of the Top 25 Most Innovative Marketers in Digital in 2012 by iMedia Connection. In 2013, Traction, the award-winning agency he co-founded and runs nabbed Silver for Ad Age Small Agency of the Year on the West Coast, was a finalist for iMedia's Small Agency of the Year, and won Interactive Agency of the Year from BtoB Magazine (for the second time).

Here's why.

In 6th grade, Adam was programming video games on a PET computer. In 1997, I started my first blog. In 1998, I was the resident Flash guy at a hot integrated agency. Then, he hopped around several agencies—both digital and traditional—for a few years. In 2001, Adam and some friends started Traction.

Traction calls itself a full-service interactive agency, but believes that everything is interactive. The agency has had the good fortune to provide innovative marketing solutions to some of the world’s greatest brands including Adobe, Alibaba.com, Bank of America, Bonny Doon Vineyards, CamelBak, Clos du Bois, Intel, Healthy Pet, Robert Half International, Salesforce.com, Kelly Moore Paints, Shutterfly, Virgin Mobile, Walmart.com.

Adam is a prominent voice in the advertising industry. He is a regular columnist for Ad Age and has also been published in Forbes, Mashable, Digiday and Entrepreneur.


Ben Dietz

Ben Dietz is SVP of Sales at VICE. Ben began his career in the music business at Sony music, and joined VICE in 2004 after a stint as executive producer at Heavy.com, and has spent the last ten years working with brands to utilize VICE's unique point of view to reach 18-34 year olds around the world directly and authentically.


Ivan Wicksteed

Ivan Wicksteed is the SVP & Global Chief Marketing Officer for Old Navy, overseeing both the marketing and store design teams. Prior to joining Old Navy in February of 2013, he was the Chief Marketing Officer for Cole Haan, and prior to that he was head of International Marketing for Converse. He served as Global Creative Director for Coca-Cola for five years where he helped to instigate a new creative era at the company. Ivan began his career in strategic planning roles at agencies like TBWA Chiat Day in Los Angeles, as well as BMP DDB Needham in London.


Alan Gellman

Alan has over 25 years of experience in advertising, marketing, and customer engagement. Before joining Esurance in 2014, Alan was with Wells Fargo, where he spent 10 years in several executive marketing roles, including leading digital marketing and marketing integration. His career also includes leading E-Business at Blue Shield of California and marketing positions with ConAgra, Kraft, and General Foods.


Jenna Fagnan

Jenna Fagnan left her job at LVMH in 2010 to help launch Tequila Avion with Founder and Chairman, Ken Austin, and to become the president of the company. Fagnan contributes over 15 years of experience in the beverage and hospitality industry, as well as years of general management and branding experience.

Prior to her joining the Tequila Avion team, Jenna held the role of Vice President of Marketing and Sales for TAG Heuer, a division of LVMH, Louis Vuitton Moet Hennessy. In this former position she led all disciplines of TAG Heuer’s marketing efforts including consumer and trade advertising, public relations, visual merchandising, events, consumer research, celebrity ambassador partnerships and sales training programs, and as VP of Sales was responsible for delivering and growing revenue for the US and Canada.

From 2002, Jenna was part of the LVMH family where she served as Managing Director for Dom Pérignon USA. During her tenure there, she managed all aspects of the Dom Pérignon business and led the brand to record double digit sales and profit growth. Fagnan also simultaneously led champagne portfolio strategy for the group, as well as the introduction of Ruinart champagne into the American market during 2005.

Prior to LVMH, Fagnan was a Supervisor with Wieden & Kennedy on the Nike and Coca Cola businesses. In this capacity she helped develop brand strategy for Nike as well as create advertising campaigns for TV, print, outdoor, internet and grassroots programs. Fagnan also helped to relaunch the Diet Coke and Coca Cola Light brands worldwide.

Fagnan earned a Masters of Business Administration from Harvard University and a Bachelor of Science degree from Trinity University in San Antonio, TX. Fagnan is actively involved in numerous non-profit organizations and currently resides in Manhattan.


Stephanie Losee

Stephanie Losee is the Managing Editor of Dell Global Communications, directing Dell’s editorial content strategy and formalizing Dell’s role as a brand publisher. Among other projects, she led the launch of Dell’s Paid Posts as the inaugural brand on The New York Times’ native advertising platform and is working on expanding Dell’s news site, Tech Page One, to encompass all of Dell’s content publishing efforts. She is a former writer at Fortune and editor at PC Magazine, and a co-author of two nonfiction books. Follow her on Twitter @slosee.


Stephen Clements

As Executive Creative Director, Stephen helps shape the vision and creative direction for clients serviced from AKQA’s San Francisco office, including Audi, Anheuser-Busch, Activision and Verizon. He’s been with AKQA since 2003, when he joined the agency’s London office to work on brands including Nike, Xbox and Unilever before relocating to the Bay Area in 2007.

During his tenure with AKQA, Stephen has worked on a variety of award-winning assignments including the Xbox 360 interface, Nike Run London, Halo: Believe and the AudiUSA.com redesign. His work has been recognized by respected awards programs including the Cannes Lions and One Show.

Prior to joining AKQA, Stephen was an architect.


Adam Weinroth

Adam Weinroth is OneSpot’s Chief Marketing Officer. With more than a decade and a half of experience as a marketing executive, entrepreneur and internet product innovator, Adam brings numerous marketing leadership experiences to OneSpot. Most recently, Adam served as Executive Director of Product Marketing for Spiceworks, a leading vertical social network with more than 2M members in the SMB technology space. Prior to Spiceworks, Adam was Vice President of Strategic Marketing for Demand Media (NYSE:DMD) where he worked to craft the company’s brand strategy and identity in connection with Demand’s public trading debut on the New York Stock Exchange. Additionally, Adam previously served as VP of Marketing for Pluck – a social media platform for brands and publishers acquired in 2008 by Demand Media, founded Easyjournal – a successful community blogging platform acquired by Pluck in 2005 and held several other leadership roles in new product development and technology marketing. Adam earned a BBA in Marketing and an MBA focusing on Technology Marketing from The University of Texas at Austin


Scott Broomfield

Scott Broomfield has more than 25 years of experience leading entrepreneurs in developing cloud-based software solutions. As CMO of Xactly, he is responsible for worldwide marketing. Previously at Xactly, he served as General Manager of the Express business unit, and also as its Chief Financial Officer. Scott came to Xactly from Veeple, a cloud-based, interactive online video business where he was co-founder and CEO. Before Veeple, he was a managing director at Sand Hill Management Partners, a small venture capital firm in Menlo Park, Calif., that invested in online security businesses. Previously, in addition to a couple start-ups along the way, in the late 90's Scott led the turnaround at Gupta Technologies, where he increased the valuation of the business by a factor of 15 during the three years he ran the company. Before Gupta, he was a managing director at Hickey & Hill, a crisis management consultancy, where Scott led the consulting's firm high tech practice. Scott holds an MBA from Santa Clara University. He is on the board of trustees of the Los Gatos Union School District and is also on the board of directors of Sustainable Life Media, Inc.


John Murphy

John Murphy is Vice President, Marketplace Quality, at OpenX. At OpenX, John is responsible for overseeing all aspects of marketplace quality, including traffic quality operations, creative review, and advertiser and publisher policy. Prior to OpenX, John was Director of Search Marketplaces at Yahoo!, where he drove traffic quality strategy and operations. During ten years at Yahoo!/Overture, John held a variety of management roles in editorial operations, marketplace quality, and policy. Before Yahoo!, John was a financial analyst in the commercial real estate industry.


Pam Kaufman

Pam Kaufman is the Chief Marketing Officer and President of Consumer Products for Nickelodeon. Kaufman is a strong global-branding executive who provides the company with high-level vision, strategy and execution across its media platforms, marketing efforts and consumer products businesses.

In her role as CMO, Kaufman serves as Nickelodeon’s marketing and branding leader, overseeing all global consumer marketing efforts across television, digital, events, music, retail ad sales and consumer products, advancing Nickelodeon’s standing as the world’s leading kids’ entertainment brand. Kaufman additionally manages the strategic property planning and retail sales and marketing efforts for Nickelodeon’s global franchises.

Kaufman leads the company’s Integrated Marketing efforts, working with blue-chip advertisers like General Mills and Toyota, and all Strategic Marketing plans for new content, including most recently a new generation of hit programming including Sam & Cat, The Haunted Hathaways, Rabbids and Sanjay & Craig. She has helmed the launch strategies for the groundbreaking iCarly, the successful return of Teenage Mutant Ninja Turtles; digital initiatives such as the network’s top-selling apps, including the Emmy Award-winning Nick App; Nick Radio, the network’s first-ever partnership with Clear Channel; and live events like the annual Kids’ Choice Awards and the first-ever SpongeBob fan convention, the “SpongeBob Shellabration.” Kaufman’s responsibilities also include oversight of Nick’s Recreation and Special Events teams, and she spearheads the marketing strategy and support for brand extensions like Nickelodeon Universe at Mall of America, Nickelodeon’s entertainment program for Norwegian Cruise Line and the SpongeBob store at Universal Studios in Orlando, Fla.


Mark Nagel

Mark Nagel is the Executive Director of Marketing for the AT&T Foundry. Mark is based in Palo Alto with responsibility for the consumer product efforts in Atlanta, GA, Palo Alto, CA, Plano, TX and Tel Aviv, Israel. The AT&T Foundry accelerates delivery of consumer applications leveraging AT&T Cloud Services, differentiated mobile and converged services, and access to the next generation of applications, innovations and enablers.


Gary Briggs

Gary Briggs joined Facebook in 2013 and is responsible for the company’s consumer, product and platform marketing. Prior to joining Facebook he served in various roles at Google, Inc, including CMO of Motorola upon its acquisition by Google, and VP, Consumer Marketing.

During his tenure at Google, he led marketing efforts for search, commerce, Chrome, Google+, Google.org, and the Google brand overall. Prior to joining Google in 2010, Gary was CEO at Plastic Jungle, a gift card startup, where he joined from their board of directors. Before that, Gary worked at eBay for six years in roles as vice president of Consumer Marketing, general manager of eBay Canada, global marketing head of PayPal, and CMO of eBay North America.

Earlier in his career, Gary worked for six years at Pepsi, where he launched Aquafina, Pepsi's joint venture with Starbucks and was director of Brand Pepsi. He also spent two years at IBM running worldwide brand strategy and was an engagement manager at McKinsey.

He earned a Bachelor of Arts degree in 1984 from Brown University and a Masters in Management in 1989 from the J.L. Kellogg Graduate School of Management, Northwestern University.

Gary is married and has twin boys.


Kyle Nel

Kyle Nel is the Executive Director of Lowe’s Innovation Labs, part of Lowe’s Companies, Inc. Through Lowe’s Innovation Labs, Kyle brings together uncommon partners to imagine the impossible and provide scalable solutions for seemingly intractable problems that consumers face day to day.

Prior to Lowe’s, Kyle was part of Walmart’s Global Insights group, where he contributed to the growth of shopper insights and innovation for the multinational retailer. Nel also has depth of knowledge in media and advertising from serving as Research Director for Clear Channel Radio.

Nel serves on a variety of advisory committees and boards where he further explores his passion for consumer research and innovation, including Google Consumer Surveys, Fringe Factory, the Insights and Innovation Exchange and the American Marketing Associations. He is also a regular contributor to ESOMAR RW Connect, a leading online publication that regularly reports market research and methodology from across the globe.

Nel holds an MBA from the AC Nielsen Center for Marketing Research at the University of Wisconsin and a Bachelor’s Degree in Business Management from Brigham Young University-Idaho.


Don Faul

Don (@donfaul) is Head of Operations at Pinterest, where he oversees the community and operational teams focused on putting Pinners first while creating an engaging and valuable environment for brands, through scaled and timely responses and building feedback-driven products and solutions for the entire ecosystem. Prior to Pinterest, Don spent 4+ years at Facebook, where he was Vice President of Online Operations, and also served as Manager of Online Sales and Operations at Google. Before holding managerial positions at major tech companies, Don served as Platoon Commander in the United States Marine Corps.


Naama Bloom

Naama Bloom is the Founder and CEO of HelloFlo.com, a modern day feminine health company. She is a 15+ year marketing leader with a significant track record building high performing teams, launching and managing brands, customer acquisition, PR, and direct marketing. In 2013 she launched HelloFlo. with the goal of empowering women and girls to manage and celebrate their physical and emotional changes. Prior to launching HelloFlo Naama held marketing positions at Harvest and American Express. She has an MBA from Cornell University.


John Spelich

John W. Spelich is vice president, International E-commerce Business Development, for Alibaba Group, one of the world’s largest e-commerce companies, with responsibility for government and regulatory affairs relations specific to Taobao Marketplace, Tmall.com and AliExpress, and international product marketing/communications for the Group’s core e-commerce and payment businesses.

Prior to his current role, Spelich served as vice president, International Corporate Affairs, and oversaw all external communications and corporate affairs outside of Mainland China for Alibaba Group. Prior to joining Alibaba in Nov. 2008, Spelich, a 30-year veteran of the communications field, also held senior positions with major corporations such as Ford Motor Company; Gateway; and The Walt Disney Company. He began his career as a newspaper reporter, writing for publications including the Fort Worth Star-Telegram and the Detroit Free Press.

Spelich holds a bachelor's degree in Communications from the University of Michigan and a J.D. (Summa Cum Laude) from the Detroit College of Law at Michigan State University. He is a member of the State Bar of Michigan and the Arthur W. Page Society.


Mark Mahaney

Mark is a Managing Director covering the Internet sector at RBC Capital Markets. He has been ranked No. 1 in the Institutional Investor Poll for the Internet sector (2008-2012). He has also been ranked No. 1 in the Greenwich Institutional Investor Poll for the Internet sector, as well as the No. 1 earnings estimator and the No. 1 stock picker in the Internet retail segment by the Financial Times and StarMine. Mark has been covering Internet stocks since 1998. Prior to joining our research team, he worked on both the sell side and the buy side, including with American Technology Research, Morgan Stanley, and Citibank. Mark holds an MBA from Wharton Business School, an MA from Johns Hopkins' School of Advanced International Studies, and a BA from Amherst College. Prior to Wall Street, Mark worked in management consulting with Deloitte Touche Tohmatsu and with the US Department of State, the US Senate, and the Office of the US Trade Representative.


Ted McConnell

Currently a consultant, Mr. McConnell works with most segments of the marketing communications industry. He serves on boards for web technology startups, is retained by tech startups to drive product and marketing innovation, and helps large enterprises develop their digital marketing strategies and processes. His main focus areas today are ways to eliminate waste in digital media, programmatic buying, and ways and means for enterprises to scale content marketing.

His passion for the web arises from the basic idea that everybody wins when marketers acknowledge by their actions the shift of power towards the consumer.

Mr. McConnell spent 15 years presiding over digital marketing innovation at P&G, partnering with brands to put new marketing models to work for P&G. His Innovation related work at P&G included building the world’s first private ad network, developing test and scale plans for new marketing models, and developing a global innovation strategy for the Marketing Organization.


Rick Gomez

Rick Gomez joined Target in 2013 as senior vice president of brand and category marketing. In this role, Gomez is responsible for leading marketing for all merchandise categories and brand initiatives, such as exclusive artists and licensing, as well as creative collaborations. He also oversees multicultural marketing and Target’s owned brands.

Gomez brings extensive experience in leading marketing strategy, marketing communications, media, innovation, agency oversight and product development. Most recently, he served as vice president of brand marketing at MillerCoors and held several leadership positions there.

Gomez began his career in brand management at Quaker. He held multiple executive leadership roles at PepsiCo including chief marketing officer of Tropicana, chief marketing officer of PepsiCo Foodservice and chief marketing officer of Waters and Juices.

Gomez received his bachelor’s degree in 1991 from Dartmouth College.


Damian Gutierrez

Damian Gutierrez is an Associate Partner leading strategy for product development and partnerships engagements at Control Group, a customer experience innovation firm. In his role, Damian helps clients translate business goals and market opportunities into an actionable product vision. His recent work at Control Group includes the award-winning New York City MTA On-The-Go program, Kate Spade Saturday interactive signage, and product/program strategies for Qualcomm, Oracle, and AT&T. Prior to joining Control Group, Damian held product and strategy roles at Havas and Razorfish; and he also founded and managed two creative firms. Damian majored in Sociology at the University of Pennsylvania with a focus on quantitative research methodologies and statistical analysis. He also likes cats.


Aron Hjartarson

Aron Hjartarson is Executive Creative Director at Framestore’s Los Angeles office, a role he’s held since 2012 when the west coast outpost opened its doors. In addition to supervising VR and VFX projects for top brands, he’s also busy recruiting a top team of artists and developers.

Aron has been involved in the computer graphics industry since 1991, when he co-founded OZ in Iceland, a multi-media / software development company that specialized in 3D graphics. In the mid-nineties, he moved to Italy to work on an interactive television adventure for Nestle and followed this stint with a move to the UK right as the London computer graphics industry took off. There, he co-founded Pison, a small CG software company developing tools for use in DCC applications, and became involved as a consultant / artist using those tools on high level productions at some of London’s premier VFX and post production houses. Later, he took a staff role at The Mill and set up its CG department in New York in 2002, helping to turn it into the largest post-production studio in the city.

In 2008, Aron joined Method Studios as Creative Director and VP to help set up the shop’s New York office. Notable projects there included a viral campaign for Activision and branded content for Absolut with director Spike Jonze, a 30 min short film called “I’m here”. The experience ignited a longing in Aron to work on longer form narratives, and opportunity came knocking again when old friends from Framestore needed help with Contraband, a Mark Wahlberg vehicle directed by Baltasar Kormakur. He spent nearly 4 months on location in New Orleans and Panama, then an additional 5 months supervising the VFX work at the Framestore office in Reykjavik. Since then, he’s gone on to supervise numerous projects for the shop, including a project for CCP, generating volumetric renders of Nebulae for use in their mmorpg universe, Eve Online.