² Agenda

8:00

Networking Breakfast and Sponsor Presentation*

Decaf is Dead

Christian Juhl
Partner & Global CEO, Essence

*Presentation begins at 8:15am

8:35

Welcome Remarks

8:40

Mining the Digital Habits of Kids and Families

Today’s generation of post-millennial kids are true digital natives and voracious media consumers. They seamlessly navigate various screens and platforms in search of immersive digital experiences that take them deeper into the shows and brands they love. Nickelodeon and Target share new research insights on the digital habits of kids and families, revealing how these learnings helped them deliver an engaging omnichannel experience for the launch of the Teenage Mutant Ninja Turtles movie product line.

Pam Kaufman
CMO and President, Consumer Products, Nickelodeon

Rick Gomez
SVP, Brand and Category Marketing, Target

9:20

Top 10 Internet Trends for Marketers

The consequences of falling behind on digital trends are obvious, but deciphering between what is truly on the horizon and determining what opportunities are right for your business isn’t always clear. Get a better understanding of the state of the internet and where the industry is headed and find out how these trends are relevant to marketers.

Mark Mahaney
Managing Director and Internet Analyst, RBC Capital Markets

9:55

Expanding Your Marketing Mix Through Digital Storytelling

Brand storytelling has always existed, but the rise of digital platforms and new technology has created opportunities for marketers to tell these stories in unique and exciting new ways. Old Navy has made online video an integral part of its marketing mix. Learn how the brand used entertaining outtakes from Amy Poehler, a digital partnership with AwesomenessTV, and an original music video to enhance its story and engage consumers in a way that keeps them coming back for more.

Ivan Wicksteed
SVP and Global CMO, Old Navy

10:30

Sponsor Presentation

Brian Colbert
Chief Revenue Officer, About.com

10:40

Building Teams That Thrive in Uncertainty

As most marketers well know, today’s fast-paced market is filled with choices, risk, and fierce competition. On top of delivering the right product offerings, crafting a sure-fire marketing strategy, and figuring out how best to reach your target audience, businesses must also build great teams that will thrive in today’s rapidly changing digital environment. Don Faul, Pinterest’s Head of Operations, will draw from his experience in the military and technology to share lessons that you can take back to your team. He’ll talk about how to inspire your company and your customers and create a culture of innovation and accountability.

Interviewer: Matt Quinn
Executive Editor, Advertising Age

Don Faul
Head of Operations, Pinterest

11:15

Networking Break

Sponsor Presentation

Evan Krauss
CRO, The Mobile Majority

11:35

Sponsor Presentation

The Social Business Imperative

Meg Bear
Group Vice President, Oracle Social Cloud

11:45

Bringing Digital Interactive Experiences to the Physical World

In partnership with agencies, brands are proving that not all digital marketing takes place on computers and mobile devices. Hear from inventive agencies on how they are working with clients to provide digital interactive experiences in outdoor, real-life environments and through emerging tech products such as neuro-headsets and the Oculus Rift.

Moderator: Tim Peterson
Ad-Tech/Digital Media Reporter, Advertising Age

Stephen Clements
Executive Creative Director, AKQA

Damian Gutierrez
Associate Partner, Strategy, Control Group

Aron Hjartarson
Executive Creative Director, Framestore

Matt Lower
General Manager, Sub Rosa

12:25

Networking Lunch

1:25

Lessons From a Leading Brand Builder

When Jenna Fagnan was charged with building the Tequila Avión business, from the start, she had to quickly shift and embrace how consumers were changing the way they engage with media, ambassadors, and content. As a former leading marketer for LVMH, she knew that success did not depend on trend-spotting the latest flashy technology in the digital landscape, but on understanding how the conversation with consumers has shifted to digital and social. Hear about Jenna's journey and how industries that don't traditionally push the digital envelope can experiment, learn, and stay ahead of their competitors by optimally leveraging social and digital marketing.

Jenna Fagnan
President, Tequila Avión

1:55

Sponsor Presentation

2:05

Building Better Conversations as a Brand

Marketing is about storytelling at scale. Advertisers spend a lot of resources on strategy and insights prior to a campaign, but often fall back on the tried-and-true, failing to recognize the profound effect solid storytelling and targeting can have on a campaign. There are gaps between what marketers need, what consumers want and what advertising and marketing professionals ultimately deliver. These gaps need to close. See how Facebook is trying to narrow the gaps with its new campaign, “Where Will Your Friends Take You?” and why the company is using its own platform to market its brand.

Gary Briggs
CMO, Facebook

Content Marketing: Storytelling in a Digital World

Media Is the Original Content Specialist

Brands want to be everywhere their consumers are, and more importantly, they want to deliver messages that aren’t overly obtrusive. Many see effective use of content marketing as the best way to achieve these goals. But what’s most engaging? Where are the new, untold opportunities in content marketing? Learn from a leader in the industry best known for creating continuous, compelling content for consumers: the media.

Ben Dietz
SVP, Head of Sales, VICE Media

×

Audiences Won’t Find You: The Most Effective Ways to Distribute Your Brand’s Content

Brands are pouring money into producing content, but those articles, graphics and videos are largely worthless if no one actually sees them. That’s why, for many brands, distribution is just as important as the quality of the content they produce. Experts in content marketing will discuss how they attract audiences to their content, and the role that distribution plays in campaign success.

Moderator: Michael Sebastian
Media and Publishing Reporter, Advertising Age

Maya Draisin
Associate Publisher, Marketing, WIRED

Lisa LaCour
VP, Global Marketing, Outbrain

Stephanie Losee
Managing Editor, Global Communications, Dell

Adam Weinroth
CMO, OneSpot

×

HelloFlo.com’s Storytelling Success

There aren’t many companies that can create hilarious content around a topic as sensitive as feminine care products, but HelloFlo.com’s viral videos accomplished just that. Founder of HelloFlo.com Naama Bloom shares the story behind her company and its popular YouTube videos. Naama discusses how the company has grown into a source of “lady-centric” content.

Naama Bloom
Founder & CEO, HelloFlo.com

×

Marketing Automation: Programmatic Buying and Beyond

×

Why Esurance Built its own Tech

There's no shortage of marketing and advertising technology on the market, but some ​CMOs are choosing to build parts, or all, of their stack in-house. Hear from Esurance on how it’s building parts of that stack on its own.

Alan Gellman
Managing Director and CMO, Esurance

×

Inside the War on Digital Ad Fraud

The digital advertising industry has identified fraud as a major threat to its future, but what has it done to fight the problem? This panel will look at the status of the industry's war on fraud and the likelihood of overcoming this problem anytime soon.

Alex Kantrowitz
Ad-Tech, Marketing-Tech and BtoB Reporter, Advertising Age

Ted McConnell
Principal, Ted McConnell Consulting

John Murphy
VP, Marketplace Quality, OpenX

×

Can Predictive Analytics Revolutionize Marketing Automation?

​Marketing automation software is quickly becoming a must-have tool for marketers, who value it for its ability to help them personalize messaging and prioritize engagement with prospects and customers. Hear why predictive analytics, which pulls in thousands of data points to paint a deeper picture of what these prospects and customers want, may just turn marketing automation on its head.

Scott Broomfield
CMO, Xactly

Alex Gousinov
Sales Strategy Planning and Enablement, HP

×

4:20

Networking Break

Sponsored by

4:35

Marketers Driving Innovation

Now, more than ever, innovation has proven to be critical for brand vitality. Through outposts in tech hubs like Silicon Valley, in-house innovation labs, and strategic partnerships with startups, brand marketers are increasingly tapped into the tech scene in an effort to drive innovation within their companies. Hear from marketers on how their unique innovation programs are improving brand marketing, delivering stronger, more engaging experiences for consumers, sparking new product development, and serving as useful tools for more than just marketing departments.

Moderator: Nat Ives
Deputy Managing Editor, Advertising Age

Venky Balakrishnan
Global VP, Digital Innovation, Diageo

Adam Kleinberg
CEO, Traction

Kyle Nel
Executive Director, Lowe’s Innovation Labs

Mark Nagel
Executive Director, Marketing, AT&T Foundry

5:15

Cocktails Reception, Sponsored By

6-8:00pm

Top Digital Marketers Cocktail Party

Join us for extended cocktails as we toast the best of the best as profiled in our September 15th report.

Advance registration is required. To RSVP and for more info visit  http://adagetopdigitalmarketers.splashthat.com.

Location: Roe
651 Howard Street, San Francisco, CA


Nearby hotels include:

The Westin
The Intercontinental
Hotel Union Square

*please note, Ad Age does not have rates/blocks at any of the hotels listed.

, TICKETS

#aadigital

*Ticket package available for Ad Age Digital and CMO Strategy Summit, both in San Francisco

Register )

? Location

Marriott Marquis

780 Mission Street
San Francisco, CA 94103 | Visit Site

Tuesday, September 16

Top Digital Marketers Cocktail Party

Location: Roe
651 Howard Street, San Francisco, CA

contact us @ t f l