Networking Breakfast and Sponsor Presentation*
Decaf is Dead
Partner & Global CEO, Essence
*Presentation begins at 8:15am
Mining the Digital Habits of Kids and Families
Today’s generation of post-millennial kids are true digital natives and voracious media consumers. They seamlessly navigate various screens and platforms in search of immersive digital experiences that take them deeper into the shows and brands they love. Nickelodeon and Target share new research insights on the digital habits of kids and families, revealing how these learnings helped them deliver an engaging omnichannel experience for the launch of the Teenage Mutant Ninja Turtles movie product line.
CMO and President, Consumer Products, Nickelodeon
SVP, Brand and Category Marketing, Target
Top 10 Internet Trends for Marketers
The consequences of falling behind on digital trends are obvious, but deciphering between what is truly on the horizon and determining what opportunities are right for your business isn’t always clear. Get a better understanding of the state of the internet and where the industry is headed and find out how these trends are relevant to marketers.
Managing Director and Internet Analyst, RBC Capital Markets
Expanding Your Marketing Mix Through Digital Storytelling
Brand storytelling has always existed, but the rise of digital platforms and new technology has created opportunities for marketers to tell these stories in unique and exciting new ways. Old Navy has made online video an integral part of its marketing mix. Learn how the brand used entertaining outtakes from Amy Poehler, a digital partnership with AwesomenessTV, and an original music video to enhance its story and engage consumers in a way that keeps them coming back for more.
SVP and Global CMO, Old Navy
Chief Revenue Officer, About.com
Building Teams That Thrive in Uncertainty
As most marketers well know, today’s fast-paced market is filled with choices, risk, and fierce competition. On top of delivering the right product offerings, crafting a sure-fire marketing strategy, and figuring out how best to reach your target audience, businesses must also build great teams that will thrive in today’s rapidly changing digital environment. Don Faul, Pinterest’s Head of Operations, will draw from his experience in the military and technology to share lessons that you can take back to your team. He’ll talk about how to inspire your company and your customers and create a culture of innovation and accountability.
Interviewer: Matt Quinn
Executive Editor, Advertising Age
Head of Operations, Pinterest
CRO, The Mobile Majority
The Social Business Imperative
Group Vice President, Oracle Social Cloud
Bringing Digital Interactive Experiences to the Physical World
In partnership with agencies, brands are proving that not all digital marketing takes place on computers and mobile devices. Hear from inventive agencies on how they are working with clients to provide digital interactive experiences in outdoor, real-life environments and through emerging tech products such as neuro-headsets and the Oculus Rift.
Moderator: Tim Peterson
Ad-Tech/Digital Media Reporter, Advertising Age
Executive Creative Director, AKQA
Associate Partner, Strategy, Control Group
Executive Creative Director, Framestore
General Manager, Sub Rosa
Lessons From a Leading Brand Builder
When Jenna Fagnan was charged with building the Tequila Avión business, from the start, she had to quickly shift and embrace how consumers were changing the way they engage with media, ambassadors, and content. As a former leading marketer for LVMH, she knew that success did not depend on trend-spotting the latest flashy technology in the digital landscape, but on understanding how the conversation with consumers has shifted to digital and social. Hear about Jenna's journey and how industries that don't traditionally push the digital envelope can experiment, learn, and stay ahead of their competitors by optimally leveraging social and digital marketing.
President, Tequila Avión
Building Better Conversations as a Brand
Marketing is about storytelling at scale. Advertisers spend a lot of resources on strategy and insights prior to a campaign, but often fall back on the tried-and-true, failing to recognize the profound effect solid storytelling and targeting can have on a campaign. There are gaps between what marketers need, what consumers want and what advertising and marketing professionals ultimately deliver. These gaps need to close. See how Facebook is trying to narrow the gaps with its new campaign, “Where Will Your Friends Take You?” and why the company is using its own platform to market its brand.
Content Marketing: Storytelling in a Digital World
Brands want to be everywhere their consumers are, and more importantly, they want to deliver messages that aren’t overly obtrusive. Many see effective use of content marketing as the best way to achieve these goals. But what’s most engaging? Where are the new, untold opportunities in content marketing? Learn from a leader in the industry best known for creating continuous, compelling content for consumers: the media.
SVP, Head of Sales, VICE Media
Brands are pouring money into producing content, but those articles, graphics and videos are largely worthless if no one actually sees them. That’s why, for many brands, distribution is just as important as the quality of the content they produce. Experts in content marketing will discuss how they attract audiences to their content, and the role that distribution plays in campaign success.
Moderator: Michael Sebastian
Media and Publishing Reporter, Advertising Age
Associate Publisher, Marketing, WIRED
VP, Global Marketing, Outbrain
Managing Editor, Global Communications, Dell
There aren’t many companies that can create hilarious content around a topic as sensitive as feminine care products, but HelloFlo.com’s viral videos accomplished just that. Founder of HelloFlo.com Naama Bloom shares the story behind her company and its popular YouTube videos. Naama discusses how the company has grown into a source of “lady-centric” content.
Founder & CEO, HelloFlo.com
Marketing Automation: Programmatic Buying and Beyond
2:45 - Sponsored Presentation
There's no shortage of marketing and advertising technology on the market, but some CMOs are choosing to build parts, or all, of their stack in-house. Hear from Esurance on how it’s building parts of that stack on its own.
Managing Director and CMO, Esurance
The digital advertising industry has identified fraud as a major threat to its future, but what has it done to fight the problem? This panel will look at the status of the industry's war on fraud and the likelihood of overcoming this problem anytime soon.
Ad-Tech, Marketing-Tech and BtoB Reporter, Advertising Age
Principal, Ted McConnell Consulting
VP, Marketplace Quality, OpenX
Marketing automation software is quickly becoming a must-have tool for marketers, who value it for its ability to help them personalize messaging and prioritize engagement with prospects and customers. Hear why predictive analytics, which pulls in thousands of data points to paint a deeper picture of what these prospects and customers want, may just turn marketing automation on its head.
Sales Strategy Planning and Enablement, HP
Networking BreakSponsored by
Marketers Driving Innovation
Now, more than ever, innovation has proven to be critical for brand vitality. Through outposts in tech hubs like Silicon Valley, in-house innovation labs, and strategic partnerships with startups, brand marketers are increasingly tapped into the tech scene in an effort to drive innovation within their companies. Hear from marketers on how their unique innovation programs are improving brand marketing, delivering stronger, more engaging experiences for consumers, sparking new product development, and serving as useful tools for more than just marketing departments.
Moderator: Nat Ives
Deputy Managing Editor, Advertising Age
Global VP, Digital Innovation, Diageo
Executive Director, Lowe’s Innovation Labs
Executive Director, Marketing, AT&T Foundry
Cocktails Reception, Sponsored By
Top Digital Marketers Cocktail Party
Join us for extended cocktails as we toast the best of the best as profiled in our September 15th report.
Advance registration is required. To RSVP and for more info visit http://adagetopdigitalmarketers.splashthat.com.
651 Howard Street, San Francisco, CA
*Ticket package available for Ad Age Digital and CMO Strategy Summit, both in San FranciscoRegister )
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Tuesday, September 16
651 Howard Street, San Francisco, CA