2012 Speaker Line up
Ben Fox, EVP Adconion Media Group
Ben FoxSeasoned media veteran BEN FOX is EVP at Adconion Media Group, one of the world's fastest-growing digital advertising companies, where he is responsible for product strategy and innovation. His research and insights are also a cornerstone to the Adconion Institute, which is paving the way in digital media thought leadership. FOX previously worked at Yahoo!/Overture (YHOO) as well as at angel and venture-funded internet startups
Brad Smallwood, Head of Measurement and Insights Facebook
Brad SmallwoodMr. Smallwood has 20 years of experience developing and running both on and offline marketplaces. At Facebook his responsibilities include three major areas.
Identifying the best way to utilize all the information about the user to make advertising more relevant and effective.
Measuring the impact of advertising both on immediate actions that users take (performance oriented campaigns) and the long-term more attitudinal changes that occur (brand lift)
Day to day management of Facebook's worldwide inventory including pricing, inventory controls, and running of the online marketplace
Prior to joining Facebook, Mr. Smallwood was the GM of Yahoo's multi-billion dollar display advertising marketplace. While there he worked to bring several 3rd party demand channels in to help strengthen the industry leading Yahoo marketplace, including the Right Media acquisition. With companies like Namezero, AllAdvantage, and Revcube he developed a series of state of the art ad targeting and ad serving techniques including the first behavioral targeting system and an integrated platform for online campaign management across search, display, email, creative, and landing page optimization. Prior to his transition to online Mr. Smallwood was one of the early innovators in the pricing space developing and running the pricing and revenue management systems for a variety of industries including airlines, hotels, and shipping.
Darren Herman, Chief Digital Media Officer, kbs+
President, kbs+ Ventures
Darren HermanHerman is the Chief Digital Media Officer of New York based media communications planning and buying agency, kbs+ The Media Kitchen and President of kbs+ Ventures, a corporate investment arm focusing on marketing technology by parent agency, kirshenbaum bond senecal +.
He sits on the board of Varick Media Management, Madison Avenue's pioneering trading desk that he founded in 2008. In 2011, Herman was named one of the Top 25 Marketing Innovators and Thought Leaders by iMedia and honored as a Media All Star by Media Post. Prior to joining the agency world in 2007, Herman spent 12 years a marketing technology entrepreneur having raised over $40MM for his own ventures from top tier venture capitalists such as Intel Capital and NBC Universal.
David Roman, SVP & CMO Lenovo
David RomanDavid Roman is senior vice president and chief marketing officer at Lenovo, responsible for driving all marketing activities for the global personal computer maker.
Prior to joining Lenovo, David was vice president of worldwide marketing communications for Hewlett-Packard's Personal Systems Group, responsible for driving advertising, media relations and marketing services. He was responsible for HP's award winning "The Computer is Personal Again" campaign.
Before HP, David was vice president of Corporate and International Marketing at NVIDIA. He also held a number of different marketing leadership roles at Apple Computer in Europe, Asia Pacific and the USA. His last Apple role was vice president of worldwide advertising and brand marketing.
David graduated from the Queensland University of Technology (Australia) with a degree in Architecture after starting his architectural studies at the Polytechnic of Torino (Italy). He also pursued executive MBA studies at INSEAD in Paris.
Drew Breunig, Senior Director of Product PlaceIQ
Drew BreunigDrew Breunig leads product efforts at PlaceIQ, guiding PlaceIQ's technology and data to address the diverse needs of marketers, making mobile and hyperlocal more insightful and manageable.
Drew's passion for mobile development and media helps him stay on top of this moving marketplace. He's a news junkie and uses his mobile development experience to investigate and assess the underlying APIs which enable new mobile and location products as they emerge and update.
Drew maintains a deep understanding of diverse, location-based data sets, from social exhaust to spending records. With this knowledge, Drew collaborates with and sets the course for PlaceIQ's data science and development team.
Drew Breunig joins PlaceIQ after spending the better part of a decade crafting brand and media strategies for advertising agencies and their clients, including HP, Glaxo Smith Klein, EA, and Boost Mobile.
Jamie Byrne, Global Head of Content Strategy, YouTube
Jamie ByrneJamie Byrne is Global Head of Content Strategy at YouTube, where he is responsible for prioritizing YouTube's content investments globally. Jamie was instrumental in developing YouTube's original programming strategy and helped lead the development of the first original channel portfolio. Jamie joined YouTube in June 2006 where he oversaw early monetization efforts and and also led teams tasked with developing YouTube's sponsorship and marketing programs for key advertisers. Prior to joining YouTube, Jamie worked at Yahoo! and DoubleClick.
Joel Lunenfeld, VP Global Brand Strategy
Joel LunenfeldJoel Lunenfeld is the Vice President of Global Brand Strategy at Twitter. He leads Twitter's engagement with the world's most iconic and engaging marketers on the platform. Joel has been one of the top influencers in the digital space for over a decade. He is known for encouraging his clients and teams to venture down unchartered paths to discover new ways of igniting conversations between brands and people.
Prior to joining Twitter, Joel was a founder and CEO of Moxie Interactive, a top digital agency, leading engagement with world-class brands such as Verizon Wireless, L'Oreal, Twentieth Century Fox and Coca-Cola. Joel is an entrepreneur and change agent that believes in the power of participation and the new role technology plays connecting brands and their customers.
Jonathan Alferness, Director of Product Management Google
Jonathan AlfernessJonathan Alferness is a Director of Product Management and Global Head of Mobile Ads Products for Google where he oversees product strategy and development for the search, display and app monetization. Before this he was Director of Search Ads where he focused on Ads Quality, AdSense for Search, Personalization, Optimization and Bidding.
Jonathan is a 15+ year veteran of the online industry where he has focused on building next generation web technologies, and worked closely with numerous Fortune 500 companies to understand how to embrace the migration to online, and now to mobile. Jonathan holds a BS degree in Computer Science from Cornell and spent time doing graduate work at Caltech. He lives in San Francisco, with his wife and two young children.
Lesya Lysyj, CMO Heineken USA
Lesya LysyjLesya Lysyj was appointed to Chief Marketing Officer (CMO) at Heineken USA in February 2011. Lysyj is responsible for developing long-term marketing strategies for the Heineken USA beer portfolio; overseeing Heineken USA's consumer centric marketing activities and social media initiatives and ensuring that the company effectively engages with its adult consumers at all touch points.
Lysyj has more than 20 years of consumer packaged goods marketing experience, much of which was spent as a CMO managing a broad portfolio of products. .
Prior to Heineken USA, Lysyj was with Kraft Food's Confectionery division in the U.S., where she lead all aspects of marketing in four confectionery categories for brands including Trident, Halls and Toblerone. There, she led activations that helped Stride become the fastest growing gum in its category and also pushed Trident to the #1 position. She had significant impact on rejuvenating traditional consumer brands, returning Dentyne to growth after more than two years of share decline and implementing a new brand strategy for Halls that reversed four years of consecutive share decline. .
Lysyj also led Kraft Food's U.S. Marketing team and total confectionery sector, reporting to the U.S. Snacks/Confectionery President, with sales of $1.5B and consumer spending of $150M. In addition, she formed and led the Confectionery Leadership Team, whose purpose was to lead the organization in delivering top and bottom line commitments and to effectively transition the Cadbury team into the Kraft organization. Lysyj served as the senior decision maker on inventory management, innovation stage gates, sales priorities and more. .
Prior to working at Kraft, Lysyj served in various marketing, commercial and new product development roles for companies such as Cadbury Schweppes and Mott's. .
Lysyj serves as an Executive Board Member of the National Confectionery Association, and has volunteered her time with organizations such as Women Unlimited and Junior Achievement. She is also an accomplished marathoner, having completed three! .
A native Canadian, Lysyj holds a Bachelor of Arts degree from the University of Western Ontario and a Masters in Business Administration from the University of Toronto. She lives in New York City with her husband and two children.
Simon Talling-Smith, EVP British Airways
Simon Talling-SmithSimon Talling-Smith was appointed Executive Vice President Americas for British Airways in August 2008 and is responsible for the airline's business across the US, Canada, Latin America, the Caribbean and Bermuda.
In addition, he leads the transatlantic joint venture across the three carriers: American Airlines, British Airways and Iberia.
Simon's position, based at the carrier's Americas head office in New York, came after holding a number of executive roles at British Airways. Previously he had been in charge of the airline's 14,000 cabin crew and catering services, based in London.
Prior to his heading the cabin crew, he had managed British Airways' brand & products portfolio. He also has managed a series of customer service improvement programs, particularly focusing on development of the airline's award-winning website, ba.com
Simon joined British Airways in 1991 as a graduate trainee from Oxford University where he graduated with an M.A. degree in Engineering, Economics and Management. He is a member of the Board of Directors of BritishAmerican Business. Simon is married with two sons and a daughter, and lives in New York City.
Steven Carpenter, CEO Endorse
Steven CarpenterSteven Carpenter is a former Entrepreneur-in-Residence at Accel Partners and the Founder and CEO of Endorse. Endorse is a free mobile application for iPhone and Android that rewards shoppers for buying the brands they love - in any store, at any time. For consumer brands, Endorse enables a direct communication channel with the people that buy their products while they shop, without the need for point-of-sale integration, retail coordination, coupons, scans, etc. "The whole thing turns the 125-year old coupon industry on its head."
Steven received his MBA from Harvard Business School and graduated cum laude with Highest Thesis Honors from Tufts University. He is the former Founder and CEO of Cake Financial (sold to E*Trade) and the creator of the "TechCrunch Teardown" series. Steven is a frequent contributor to other business and technology blogs.
Valerie Buckingham, Head of North America Marketing Nokia
Valerie BuckinghamAs Director of Head of North America marketing for Nokia, Valerie Buckingham oversees marketing activities in North America. She has held various Nokia roles in ecosystem, brand and marketing roles since 2002, and took over North America marketing responsibilities in July 2011. She reports to the EVP of Nokia Americas.
Most recently at Nokia, As Director of Brand Management for Nokia Developer, Valerie Buckingham oversaw brand strategy and positioning for Nokia's developer organization; and led influencer marketing. Prior, Valerie was the Director of Technology Marketing for Nokia Corporate Strategy, responsible for promoting Nokia's technology leadership in the USA. Valerie joined Nokia to manage investments in the early stage venture group, Innovent. Before joining Nokia, she held a number of early stage roles in Silicon Valley start-ups; founding venture-backed privacy software company Meconomy in 1999, and an early employee of marketing analytics technology firm, Personify.
Valerie started her career as a designer at Paramount Digital Entertainment's lab in Boulder in 1996; and later held a business development role in Motorola's Internet Products and Services organization. A native of Canada, Valerie holds an MBA from the University of Victoria; and an MFA in Intermedia from the University of British Columbia.
Virginia Suliman, VP of Digital Design & Development Hilton Worldwide
Virginia SulimanVirginia Suliman is the Vice President of Digital Design & Development for Hilton Worldwide. Ms. Suliman boasts more than 20 years of hospitality management experience - 14 of them at Hilton - in areas such as managing Hilton's global distribution strategy, third-party travel agency relationships, and online distribution. Ms. Suliman is currently responsible for the online and mobile presence on behalf of all ten brands around the world, managing a team of professionals worldwide. Focused on advancing Hilton's core booking site, Ms. Suliman also drives innovation for Hilton and its guests through global expansion, mobile development, and progressive digital tool integrations. Ms. Suliman also leads Hilton's Social Media Planning & Integration activities globally.
Among the numerous achievements that Ms. Suliman and her team have earned for Hilton are achieving multibillion-dollar revenues from its Web sites, several No. 1 J.D. Power rankings for the online booking interface, and industry firsts such as eEvents (online meeting planning) and Suite Selection (room selection functionality akin to an airline's seat selection functionality). Ms. Suliman's vision and leadership have earned her substantial recognition, including earning CIO magazine's "One to Watch" award and Travel Agent magazine's "Rising Star"" award.
Jon Avnet, Producer, WIGS
Jon AvnetJon Avnet has directed, written, and produced almost seventy motion pictures, television movies, and Broadway plays over the last 30 years, winning most of the major awards. Last year, Mr. Avnet was the executive producer of Black Swan, which received five Oscar nominations (including Best Picture) and won for Best Actress (Natalie Portman).
Mr. Avnet, in conjunction with Rodrigo Garcia and Jake Avnet, launched a scripted channel for You Tube on May 14th entitled WIGS (youtube.com/wigs). WIGS is comprised of 100 five to eight minute films, some single episodes, and the majority serialized. Virginia Madsen, Stephen Moyer, Jennifer Garner, Alfred Molina, Julia Stiles, Jeanne Tripplehorn, Sarah Paulsen, Jennifer Beals, Alison Janney, Dakota Fanning, America Ferrara, Michael C. Hall, Jason Isaacs, Walton Goggins and many other gifted performers have joined us and filmmakers Paul Brickman, Lesli Linka Glatter, and Betty Thomas, plus authors like Scott Turow, Mitch Albom and Neal LaBute. At Brandcast on May 4th, Eric Schmidt and Robert Kyncl of Google announced major WIGS sponsorship deals with American Express and Unilever.
Some of Mr. Avnet's directing (and producing) credits include Fried Green Tomatoes, starring Jessica Tandy, Kathy Bates, Mary Louise Parker, and Mary Stuart Masterson, which received multiple Oscar, Golden Globe, and Writers Guild nominations; Up Close and Personal, starring Robert Redford and Michelle Pfeiffer; Uprising, starring Leelee Sobieski, Hank Azaria, David Schwimmer, Jon Voight, and Donald Sutherland; Righteous Kill, with Robert De Niro, Al Pacino and 50 Cent; Boomtown, starring Donnie Wahlberg and Neal McDonough; Justified, starring Timothy Olyphant; The Starter Wife, which starred Debra Messing, Joe Mantegna, and Judy Davis and received ten Emmy nominations as well as DGA and PGA nominations for Mr. Avnet.
His producer credits include Risky Business, which launched Tom Cruise's career; Less Than Zero, which propelled Robert Downey Jr into stardom; The Mighty Ducks, George of the Jungle, and Sky Captain and the World of Tomorrow, starring Jude Law, Gwyneth Paltrow, and Angelina Jolie, for the big screen, plus The Burning Bed(which garnered eight Emmy nominations and was the highest-rated television movie ever aired on NBC) and 25 other movies for television, including most recently Mitch Albom's Have a Little Faith for ABC.
On Broadway, his plays have received 35 nominations and 12 Tony awards. He produced the Tony Award winning "Spamalot" and "The History Boys." He also produced "The Pillowman," "Inherit the Wind," starring Christopher Plummer, "The Seafarer" by Connor McPherson, and the Mike Nichols-directed "Country Girl," starring Morgan Freeman and Frances McDormand.
Matt Mazzeo, Creative Artists Agency
Matt Mazzeo, Creative Artists AgencyMatt Mazzeo is an Executive in Business Development at Creative Artists Agency (CAA), the world's leading entertainment and sports agency. CAA's Business Development department creates new lines of business for the agency, in addition to servicing clients across the agency. Mazzeo has helped spearhead the growth of CAA's digital media practice, which focuses on the representation of individual and corporate clients within the technology sector.
CAA's Business Development group identifies and creates opportunities within the emerging digital media marketplace for traditional clients. CAA has worked with clients to conceptualize and incubate many web ventures including brands like Will Ferrell's Funny Or Die. CAA has also partnered with leading technology companies like Amazon and Qualcomm to incubate startups, WhoSay and Moonshark (formerly Creative Mobile Labs) respectively, focused on new platforms for entertainment content distribution. CAA has also worked with business-to-business and consumer-oriented technology companies looking to build their brand and leverage opportunities in entertainment, including Cisco, IMAX, RockYou, and Ustream.
Mazzeo, who received his bachelor's degree from Harvard University in 2005, enjoys traveling and watching his beloved Los Angeles Lakers.
Shira Lazar, Host and Executive Producer, What's Trending
Shira LazarShira Lazar (@shiralazar) is the Host and Executive Producer of the Emmy-nominated, live interactive show and 24/7 news hub, "What's Trending with Shira Lazar," which launched in May 2011 as a weekly but recently rebooted as a daily show on YouTube. She is also the Host and Creator of YouTube's, Partners Project, interviewing the biggest YouTube stars. Named one of Fast Company's 2011 Most Influential Women in Technology and Huffington Post's "Women in Tech to Follow on Twitter," Lazar has been the face of the biggest live-streams on the web including, The Oscars, The Grammys, and Macy's Fashion's Night Out, among many others. Lazar is a Webby Awards Honoree and IAWTV Winner for Best Web Series Live Host. A digital trailblazer, Shira has been called the "Katie Couric of the Web" and speaks at conferences around the world and appears frequently on networks like Bloomberg TV, CNN and Fox News Channel discussing Internet culture and digital trends. You can read Lazar's weekly posts covering the intersection of business and social media on Entrepreneur.com.
Cheryl Cheng, Operating Partner, BlueRun Ventures
Cheryl ChengCheryl is an Operating Partner at BlueRun Ventures where she focuses on marketing and business development across the firm and portfolio. Cheryl works closely across the entire mobile ecosystem from startups, operators, handset manufacturers and brands. She advises companies on marketing and branding strategies and helps early stage companies with their early customer development. Prior to BlueRun, Cheryl was a Brand Manager at Clorox where she worked on the innovation team at Glad and in retail marketing for Glad, Fresh Step, and Scoop Away. Cheryl has a B.A. from Stanford University and an MBA from Kellogg School of Management.
Ran Harnevo, Senior Vice President of Video, The AOL On Network
Ran HarnevoAs SVP of video at AOL, Ran Harnevo leads The AOL On Network, a curated video experience across 14 content channels, programmed with the most relevant video on every topic. The AOL On Network reaches 57M viewers on 40+ AOL owned & operated properties, as well as partner sites and multiple devices. Harnevo’s team recently launched AOL On, a premium video destination that’s continuously programmed with all the video viewers should be watching now. In addition, Harnevo overseas the creation and production of high-quality original programming at AOL.
Harnevo provides years of industry experience as co-founder and CEO of 5min Media, which he successfully led to be the largest online video syndication platform for news, entertainment and lifestyle videos. Acquired by AOL in September 2010, 5min Media had a library of more than 300,000 categorized, tagged and rated videos from more than 1,000 of the world's largest media companies and professional independent video producers. 5min Media’s library and proprietary video solutions are now part of The AOL On Network.
Prior to starting 5min Media, Harnevo worked as a reporter and deputy editor at Tel-Aviv Magazine. After serving in the Israeli air force for 7 years, Harnevo studied Philosophy and Computer Science at Tel Aviv University, but never graduated.
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