As senior vice president, chief marketing officer, Mark Addicks has overall responsibility for the company's world-class marketing function and its marketing services organization, Gcom.
In his role, Addicks has oversight responsibilities for the company's global brand-building strategy, including its advertising, promotions, public relations, design, packaging, online, licensing and multicultural initiatives. He also oversees some of the industry's most recognized equity platforms, including Box Tops for Education and the Pillsbury Bake-Off Contest. Addicks also has pioneered several cutting-edge marketing ventures.
Since joining General Mills in 1988, Addicks has held marketing positions with the Yoplait USA and Big G cereal divisions. As vice president of Big G New Enterprises, he led highly successful new product development efforts, including Frosted Cheerios.
Addicks was named vice president of Marketing Communications in January 2000, and led the successful integration of the General Mills and Pillsbury marketing functions in 2001. He was named chief marketing officer in January 2004, and was promoted to his current position in June 2007.
Before joining General Mills, he led marketing communication programs for Anderson, Clayton & Company, a diversified foods company based in Houston. During the same period, he started and managed three entrepreneurial businesses in Houston.
Addick's work has been widely recognized with numerous industry awards, both for his innovation and marketing expertise. Advertising Age named him one of the top 100 marketers in 1999, and one of the top 25 Power Brokers in both 2003 and 2004. In addition, he has been invited to guest lecture at some of the nation's leading business programs, including Harvard, Tuck and the University of Chicago.×
Count Vox Media among those spurring online media's continuing makeover. The digital-media company's properties, like sports-blog network SB Nation and tech-news site The Verge, have drawn praise for reimagining print designs digitally.
At the center of Vox's ascent is CEO Jim Bankoff, 44, who has made developing the technological tools its editors and designers need to create the content they want to see online a top priority.
"We started embracing premium, high-fidelity design at a time when design was ignored on the web and it was all about optimizing pixels and not thinking about aesthetics," said CEO Jim Bankoff. "Now more publishers and media companies understand the importance of design." While Vox has left its imprint on the web--The Verge was snowfalling before "Snowfall"--the three-site company's footprint is relatively small. Mr. Bankoff said the company will open new verticals but declined to provide details. "Nothing imminent," he said. --Tim Peterson×
Steve Baer is Managing Partner of the Brand Design Group at Code and Theory, a digital agency that creates products, content and brand campaigns across platforms. He launched group in 2012, which counts among its digital AOR clients Dr Pepper Snapple Group, Burger King Corp., and Maybelline New York.
Prior to launching the Brand Design Group, Steve built and led the Creative Strategy discipline across the agency, which consists of a blend of product and brand strategists, and visual and UX designers. This team remains at the heart of the company's creative process today.
In 2010, he started Code and Theory's social media and content offering when he architected Dr Pepper's social media program. The Facebook program alone has grown from 1 million to 16 million fans to date, and has been cited as one of the most engaged social brands in the market.
Steve has implemented new nimble creative processes at the company like the Brand Newsroom, which creates content on-the-fly for brands. By blending writers, social media strategists, product strategists and designers, he has created a new agency model for marketers. In 2013, he was named to Business Insider's list of the "30 Most Creative People in Social Media Marketing."
Before Code and Theory, Steve served as Senior Director at TBWA Chiat / Day and Managing Director at Fullsix London. He started his career at Y&R New York in 1997.×
Mario Batali counts 26 restaurants, nine cookbooks, numerous television shows and two Eataly marketplaces among his ever-expanding empire of deliciousness.
This winter, Mario opened Eataly Chicago -- the second U.S. outpost of the hugely successful artisanal food and wine marketplace. The 63,000 square-foot artisanal market is located in the heart of Chicago's famed Michigan Avenue district.
This December, Mario, along with business partner Joe Bastianich opened their fourth restaurant in Las Vegas. B&B Burger & Beer in The Venetian Hotel & Casino is a casual 120-seat space, featuring a menu of local ingredients and a beer-driven beverage menu that spotlights beers from Las Vegas and other local craft breweries.
Mario is the author of nine cookbooks including the James Beard Award Winning, Molto Italiano: 327 Simple Italian Recipes (ecco 2005); New York Times Bestseller Mario Batali Italian Grill (ecco 2007); and Molto Batali: Simple Family Meals form My Home to Yours (ecco 2011).
For their dad's fiftieth birthday, Mario's sons Benno and Leo, compiled a cookbook of the recipes they cook as a family during their summers in Northern Michigan. In May 2013, the boys took their tome to the masses with The Batali Brothers Cookbook (ecco 2013).
Mario appears daily on ABC's "The Chew," a daytime talk show on ABC that celebrates and explores life through food.
To learn more about Mario Batali, visit mariobatali.com
To learn more about the Mario Batali Foundation or to donate to the matching program, visit http://www.mariobatalifoundation.org/×
Pete Blackshaw is Global Head of Digital Marketing and Social Media for Nestlé, S.A. Pete's career, spanning digital marketing, public policy and brand management, has always put the consumer's voice at the center. Before Nestlé, Pete was the CMO of NM Incite, a joint venture between Nielsen and McKinsey that integrated social insight into core business strategies. In his book "Satisfied Customers Tell Three Friends, Angry Customers Tell 3000: Running a Business in Today's Consumer-Driven World" (Doubleday) Pete shares hundreds of experiences with Fortune 1000 companies working to improve the consumer conversation. While at P&G, he helped lead the company to Ad Age's "1999 Interactive Marketer of the Year" distinction. He recently served as chairman of the board of the National Council of Better Business Bureaus and co-founded the Word-of-Mouth Marketing Association (WOMMA). An Advertising Research Foundation (ARF) "Great Minds" award winner, Pete is a graduate of Harvard Business School and the University of California, Santa Cruz.×
Leslie Berland is Senior Vice President, Digital Partnerships and Development at American Express. Berland, who has been with American Express since 2005, leads a global team responsible for digital and social media strategy, business development, product development, digital marketing and customer experience. In this role, Berland is helping guide the company's digital transformation by launching innovative commerce-driving products and services on powerful digital and social platforms, globally.
Under Berland's leadership, American Express has forged relationships and created first-ever digital experiences with a robust set of partners including, but not limited to, Apple, TripAdvisor, VeriFone, Twitter, Samsung, Foursquare, Facebook and Microsoft. The experiences her team builds and tailors to each platform are rooted in strategies that drive business objectives, engaging card members, prospects and merchants. As a result, American Express is at the forefront of digital innovation in both the financial services and technology industries.
A two-time recipient of the American Express Chairman's Award for Innovation, Berland also provides strategic guidance to the American Express executive team and is a trusted advisor to numerous corporate partners of American Express on their social media and digital endeavors. In May 2012, Berland was named sixth in Fast Company's "100 Most Creative People in Business" issue for helping Amex to bring new meaning to the phrase "social currency." She has also been included in the Advertising Age "Creativity 50" list and has been named a "Brand Genius" by Adweek.
Berland resides in Manhattan with her husband and two sons, and received a BS from Boston University's College of Communications.×
Betaworks is a company with no defined vision or single product, making it difficult to describe. CEO John Borthwick, 46, calls it a "media company for this century" in that it's tech centered, data-driven and focused on creating new business models instead of replicating old ones. In practice, the company creates, buys and sells media products in areas ranging from website data collection (Chartbeat) to mobile gaming (Dots) to finding and sharing the web's most popular GIFs (Giphy). Mr. Borthwick's most notable success was buying defunct Digg and turning into a heavily-trafficked news aggregator shortly after Google Reader was shuttered. He's also proved a shrewd investor: Betaworks saw a return of 125 times on its $50,000 investment in Tumblr upon its sale to Yahoo earlier this year.×
Mark Brodeur is Global Head of Digital Marketing Innovation for Nestlé, S.A., the world's largest food and beverage company. Based in Menlo Park, CA, Mark leads Nestlé's new Silicon Valley Innovation Outpost whose goal is to identify and apply breakthrough digital innovations from startups and emerging technology partners to build brands and delight consumers.
Mark began his career with Nestlé almost 22 years ago. Starting in Sales for Nestlé USA, Mark moved to Nestlé's petfood business where he spent 12 years in a Marketing leadership role building some of the company's largest and most profitable Petfood Brands. Most recently, Mark was the Global Head of Sustainability for Nestlé Purina.
Mark is a graduate of Providence College.×
Peter DeLuca is senior vice president of Brand Communications for T-Mobile USA. He is responsible for bringing the brand to life through the development of all national advertising, retail communications, social and sponsorships & events. He oversees corporate media planning, buying and implementation, including traditional, digital, mobile media, social platforms and program integrations.
Prior to joining T-Mobile, DeLuca was the chief marketing officer for the specialty retailer Banana Republic (owned by Gap Inc.). He also spent 12 years working at Charles Schwab in various senior marketing leadership roles. Before joining Schwab, DeLuca spent the early part of his career working at advertising agencies with clients such as AT&T, MCI and several Procter and Gamble brands.
DeLuca earned a Bachelor of Science degree in advertising from the University of Colorado.×
Rachel Dratch is best known for her 7 years on SATURDAY NIGHT LIVE where she created such memorable characters as "Debbie Downer" as well as one half of "The Luvahs" with Will Ferrell and "Denise" from Boston with Jimmy Fallon. Since leaving SNL, Rachel recurred on 30 ROCK and KING OF QUEENS, and has appeared on shows on every network including UGLY BETTY, UP ALL NIGHT, SUBURGATORY, THE MIDDLE and most recently on the hit new series BROAD CITY. She has provided voices as well for BOB'S BURGERS, FISH HOOKS and THE AWESOMES. She has also worked extensively in films, working with Adam Sandler in THAT'S MY BOY, JUST GO WITH IT, and GROWN UPS as well as great turns in independent films like the lead in SPRING BREAKDOWN opposite Amy Poehler, and MY LIFE IN RUINS.
She also had a memoir published in 2012, A Girl Walks Into A Bar: Comedy Calamities, Dating Disasters, and a Midlife Miracle outlining her career, dating life, and the birth of her son.
Rachel is an alumnus of Dartmouth College and Second City.×
As Senior Vice President of Global Consumer Marketing, Carolyn Feinstein is responsible for the global oversight of EA's comprehensive consumer marketing efforts, including advertising, media, social, mobile acquisition, and influencer, performance-based, and music/entertainment marketing. Feinstein leads a team of progressive, creative marketers who are dedicated to developing the most dynamic, relevant, and productive dialogue with EA's consumers--driving both emotional impact and efficiency as they bring EA's console, PC, and Mobile games to market.
Prior to her current position, Feinstein led EA's Marcom functions and held a role in product marketing, as the Director of Sports Marketing for key EA SPORTS franchises including: Madden Football, NCAA Football, and NASCAR. Feinstein joined EA as the Director of Consumer Promotions and created partnership-marketing opportunities to drive trial, awareness, and incremental media value for EA's packaged goods business. Prior to joining EA, she spent six years in brand management and sports/entertainment marketing at E. & J. Gallo Winery.
Carolyn received a B.S. degree from Union College and a M.B.A. from Kenan Flagler at UNC-Chapel Hill. She lives in San Francisco with her husband, son, and twin daughters.×
Scott Galloway is a Clinical Professor of Marketing at NYU Stern School of Business where he teaches Brand Strategy and Digital Marketing to second-year MBA students and is the author of the Digital IQ Index®, a global ranking of prestige brands' digital competence. In 2012, Professor Galloway was named "One of the World's 50 Best Business School Professors" (Poets & Quants). Professor Galloway is also the founder of several firms including:
-L2, a subscription business intelligence firm serving prestige brands;
-Red Envelope, an e-commerce firm (2007, $100mm revs.); and
-Prophet, a global brand strategy consultancy with 250+ professionals
Professor Galloway was elected to the World Economic Forum's "Global Leaders of Tomorrow," which recognizes 100 individuals under the age of 40 "whose accomplishments have had impact on a global level." Professor Galloway has served on the board of directors of Eddie Bauer (Nasdaq: EBHI), The New York Times Company (NYSE: NYT), Gateway Computer, and Berkeley's Haas School of Business. He received a BA from UCLA and an MBA from UC Berkeley.×
As Citi's Director of Creative and Media for the NA Consumer Marketing division, Elyssa Gray is responsible for strengthening the Citi brand and building customers' trust and loyalty. In this role, Elyssa manages Citi's advertising campaigns and media investment strategy for all of the US Consumer Banking businesses--credit cards, retail bank, small business, commercial and mortgage, with a strong focus on driving brand metrics and organic growth. She has also been responsible for championing the brand's digital transformation and leadership, creating industry best in class digital programs.
The work that Elyssa and her incredibly passionate team have led over the past two years has been lauded throughout the industry and has received numerous accolades, including several ADDY's, Midas, New York Festivals, Mashies, Radio Mercury and FCS Portfolio awards. Citi has been recognized for its integrated campaigns, most notably for the launch and activation of Citi Bike in 2013.
Prior to joining Citi, Elyssa was the Head of Global Media and Creative for Visa Inc. where she was responsible for leading global media strategy and management of Visa's media investment, as well as overseeing all of Visa's creative production for the U.S. market. During her 13 years at Visa, she led the advertising efforts behind numerous product, Hispanic segment marketing, and all of Visa's sports and entertainment sponsorships, including the Olympic Games and NFL.
Elyssa's advertising foundation was built while working at BBDO NY in both Media and Account Services departments on several powerful consumer brands including Dupont, Gillette, Texaco, Visa USA, Armstrong and Thomasville.
She graduated from the University of Vermont and currently resides in NYC with her husband David and sons Ethan and Justin, who keep her very busy when she is not in the office, either on the soccer field or on the side of a mountain.×
Rich is Managing Director, Media and Technology analyst at BTIG and is the co-creator of the BTIG Research blog. Prior to BTIG, Mr. Greenfield was a managing director, media analyst, covering media and cable/satellite industries at Pali Capital. Prior to that, he spent four years at Fulcrum Global Partners as a media analyst. Greenfield started his career at Goldman Sachs & Co. in 1995, where he spent eight years covering entertainment, cable system and leisure industries. Greenfield is an active angel investor focused on the convergence of media, communications and commerce. Love meeting new start-ups, demo'ing new technologies and trying to figure out the future. Been a New Yorker my entire life, with a stop in Boston to attend Brandeis.×
Mike Hopkins is CEO of Hulu. A media veteran with an accomplished track record of both building innovative television products and negotiating landmark distribution agreements, Mr. Hopkins brings more than 20 years of video experience to Hulu. While President of Distribution for Fox Networks, he oversaw the distribution strategy, sales and marketing for Fox's 45 linear and non-linear U.S. channels, as well as on-demand and digital extensions. Mr. Hopkins' team also developed many of the television industry's leading authenticated and digital video products, including BTN2GO and Fox Now.×
Named in Creativity Magazine's annual "Creativity 50" as well as one of "the Top 25 Most Creative People in Advertising" in Forbes Magazine, Rei Inamoto is one of the most influential individuals in the marketing and creative industry today.
With broad international experience in Asia, Europe and the US as well as an unusual combination of background in advertising, design and technology, Rei brings a unique perspective to his work.
Rei is Chief Creative Officer of AKQA, responsible for delivering creative solutions for the agency's clients such as Audi, Google, Nike and Xbox. Since he arrived in 2005 at the agency, his presence has been instrumental in bringing AKQA the highest recognitions. In 2009, AKQA became the first agency in history to receive five Agency of the Year accolades from publications such as Creative Review and Campaign. It was also selected as one of the Fast Companyâs 50 Most Innovative Companies as well as Advertising Age recognizing AKQA as one of the top Ten Agencies of the Decade. In 2012, Rei was inducted into "The Hall of Achievement" by the American Advertising Federation, honoring the top young talent of the industry.
Rei is a frequent speaker at numerous conferences such as Cannes Lions Festival of Creativity, SXSW and Spikes Asia to name a few. His writing and opinions have been widely published in publications like Fast Company and Contagious Magazine, making him a thought leader and a prominent voice in the industry.
Originally from Tokyo, Rei spent his childhood and teenage years in Japan and Europe. He then went to the US to complete his university studies with degrees in fine arts and computer science, all before people were broadcasting their feelings, talking in 140 characters or less, or becoming friends with people they didn't know.
He currently resides in New York.×
Peter has been making important ideas irresistible for more than a decade -- as an Onion editor, a viral video producer, and now, as a co-founder of Upworthy.
At 24, he became managing editor of The Onion, where he co-created the company's break-out Onion News Network video series, staffed and oversaw digital strategy, and wrote your all-time-favorite Onion headline. And before YouTube existed, he drove several Prangstgrup videos to more than 1 million views. And after YouTube arrives, he produced a video that got 23 million views - a level that few viral pieces of content reach even today. Peter joined MoveOn.org in 2007 to work on video strategy and youth vote initiatives.
In early 2012, Peter co-founded Upworthy with longtime collaborator Eli Pariser. The pair set out to prove that what's important can be incredibly popular, even if what's popular isn't always important. To date, the Upworthy community has logged more than 1.5 billion minutes of attention on a wide range of important topics.
A Madison, Wisconsin native, Peter is based in Brooklyn. You can follow him on Twitter here.×
As Global CEO of AOL Platforms, Bob Lord heads AOL's industry-leading advertising and technology arm, which reaches marketers and publishers in over 30 countries through Advertising.com, AdLearn Open Platform, Adap.tv, AOL On Network, Be On, ADTECH, MARKETPLACE and Pictela. Bob applies principles from his most recent book, Converge: Transforming Businesses at the Intersection of Marketing and Technology, to innovate AOL Platforms at the intersection of premium and programmatic advertising. From this unique position, AOL Platforms simplifies media planning and buying for advertisers, agencies and publishers, and enables the world's top marketers to engage with consumers across all screens, formats and types of inventory.
Previously, Bob served as Razorfish Global CEO and CEO of Publicis Groupe's Digital Technology Division, which includes Razorfish, the Digitas LBi network and Denuo, and led over 7,500 employees worldwide. During Bob's tenure as CEO, he was also responsible for driving the agencies' digital product offerings, Fluent and CRM365, and for representing the Groupe's technology assets on Publicis Groupe's P12, its Strategic Leadership Team and the board of directors for its VivaKi unit. Prior to his role as CEO, Bob served as Razorfish's chief operating officer.
Before entering the media space, Bob held various positions in technology consulting and engineering. He is a dedicated industry leader, with seats on the Boards of Directors for the Ad Council and IAB, an active membership in the TED community, and is a founding member of The Nantucket Project. He holds a B.S. in Engineering from Syracuse University and an MBA from Harvard Business School.×
John Maeda joined Kleiner Perkins Caufield & Byers in 2013 as Design Partner, where he works within KPCB’s ProductWorks program helping entrepreneurs and portfolio companies to build design into their company cultures. He served as the 16th president of Rhode Island School of Design (RISD) from 2008 through 2013. During his tenure, RISD saw increased applications, fundraising, and career placements. Prior to RISD, John spent 13 years at the MIT Media Lab as a professor and head of research. There he also led the Aesthetics and Computation research group, which pioneered new kinds of human expression on the web. His career bridging the intersections of graphic design, computer science, art, education, and leadership earned him the distinction of being named one of the 75 most influential people of the 21st century by Esquire.
Outside of KPCB, John chairs the eBay Design Advisory Council, serves on the boards of the wireless hi-fi company Sonos and the advertising agency Wieden+Kennedy, and is a member of the TED Brain Trust. His books include The Laws of Simplicity, Creative Code, andRedesigning Leadership, in which he expands on his Twitter feed at @johnmaeda, TIMEMagazine’s 140 Best Twitter Feeds. He has received a variety of international awards for his creative work, including induction to the Art Director's Club Hall of Fame and the White House's National Design Award.
John earned a B.S. and M.S. degree in computer science and electrical engineering from MIT, as well as an M.B.A. from Arizona State University. He also holds a Ph.D. in design science from the University of Tsukuba Institute of Art and Design in Japan.×
As Vice President of Marketing at Walmart.com, Brian Monahan leads overall brand strategy and cross-channel marketing spend for the brand to deliver great “anytime, anywhere” shopping experiences for Walmart customers. Brian brings more than 20 years of experience in digital advertising for technology brands like Microsoft and Verizon, helping brands harness emerging technology, creative, market research and analytics to drive new customer acquisition and other business results.
An award-winning industry pioneer, Brian joins Walmart.com from a variety of leadership roles in digital advertising. He was most recently at MAGNA GLOBAL, a media unit of Interpublic Group (IPG). As Managing Partner heading the firm’s Intelligence Practice, he led forecasting, insights and negotiation strategy across all media channels for IPG clients, securing key partnerships with AOL, Facebook, Google, Microsoft and Yahoo. Brian played additional leadership roles during his time at IPG. He invented new advertising experiences while managing the IPG Media Lab and, while with UM, established a services infrastructure that grew Microsoft into one of the largest digital advertisers in the world.
Before joining IPG, Brian ran his own digital marketing consultancy and served as a strategist for various international brands. He has several honors including the first-ever “Industry Innovator” award from global digital marketing conference ad:tech and was inducted into the American Advertising Federation’s 40 & Under Hall of Achievement in 2011. In 2013, he was inducted into the Bay Area Innovation Group’s Hall of Fame. He has also served on the agency advisory boards of Google, Yahoo, MSN and AOL.
Brian holds a B.A. in Government from Georgetown University. He is active in his community sitting on the Technology Advisory Board for the San Francisco Unified School District and through coaching CYO sports. He successfully lobbied California state regulators to support cars modified to run on waste vegetable oil and currently drives a fleet of veggie cars running on grease from his wife’s restaurant.×
Kelly has helped grow Resource into the country's largest independent digital marketing agency by challenging the conventions of how consumers connect with brands. Recognizing early on that the web-empowered world had forever flipped the marketing equation from top/down to bottom/up, she literally wrote the book on today's OPEN Brand Era (The Open Brand), providing a much-needed new playbook for brands.
The roots of Kelly's consumer-centric point of view come from her education in industrial design at The Ohio State University. She joined Resource in 1995 and quickly became its first Chief Experience Officer, then President for a decade before being named CEO in 2011. Under her direction, the firm expanded its client base into retail and consumer packaged goods, attracting clients including CVS, P&G, Kohl's, Nestlé, Purina and Victoria's Secret. She has been a primary driver of the firm's legacy of innovation, spearheading projects such as the first Google Glass app for a major retailer (Sherwin-Williams' ColorSnap Glass) and launching the firm's Innovation lab--one of the first--as well as industry-leading practices in social, mobile and ecommerce.
In addition to The Open Brand, Kelly is the author of The Ten Demandments and has been featured in other notable marketing books, including Gen Buy, Loyalty Marketing and Customers Rule. She's an Innovation Advisor at The Ohio State University Fisher College of Business and a member of its Economic Development Advisory Board. She also serves on the P&G Digital Advisory Board and is a member of YPO and shop.org, where she held board positions for many years.
A devoted early-morning workout warrior, Kelly's preferred destination to "unplug" is a remote beach with her husband, Scott, and children, Luke and Riley.
"Shared passion is the new currency for brand building in the open era."×
Shaun Nichols is the Vice President Integrated Content Marketing at Dr Pepper Snapple Group. She assumed the role in 2013 and oversees all brand marketing content for the entire Dr Pepper Snapple Group brand portfolio. She focuses on translating strategy into impactful creative content, which spans major television advertising campaigns, social media and mobile marketing.
Throughout her 17-year career at one of North America's largest beverage companies, Nichols has held a number of executive-level positions, including Director of Brand Design and Brand Manager for Dr Pepper and 7UP. She's served as Director of Advertising for Cadbury Schweppes Americas Beverages, and began her career at Ogilvy & Mather in New York.
Nichols received her undergraduate degree from the Texas Christian University in 1990. She is a member of the Association of National Advertisers, Dallas Ad League, and the Network of Executive Women. She lives in Dallas with her family.×
Eli has dedicated his career to figuring out how technology can elevate important topics in the world -- as an author, an online organizer, and most recently, as a co-founder of Upworthy.
Eli served as the Executive Director of MoveOn.org from 2004-2009. MoveOn revolutionized grassroots political organizing by introducing a small-donor-funded and email-driven model that has since been widely used across the political spectrum. MoveOn.org quickly grew to more than 5 million members and raised over $120 million. During this time he also co-founded Avaaz.org, which is now the largest online advocacy organization in the world totaling over 30 million members.
In 2011, Eli published the New York Times bestseller The Filter Bubble: What the Internet Is Hiding from You. The book highlights the ways that important content can get lost in the newsfeed era.
Eli founded Upworthy with longtime collaborator Peter Koechley in March of 2012. The pair set out to prove once and for all that what's important can be incredibly popular, even if what's popular isn't usually important. To date, the Upworthy community has logged more than 1.5 billion minutes of attention on topics ranging from the criminal justice system to advertising's adverse effects on body image to clean energy.
Eli is based in Brooklyn. You should follow him on Twitter here.×
Anna Russell is General Manager, Brand Marketing at Audi of America, where she leads the development of provocative marketing campaigns that position Audi as the progressive luxury automotive choice. A U.K. native, Anna started her advertising career at M&C Saatchi London and moved to New York City in 2007 to work at T3, where she managed campaigns for The Coca-Cola Company, Chase Bank, Pfizer and Ritz-Carlton. She lives in Falls Church, Virginia, with her husband and two young children.×
Aaron Shapiro is CEO of Huge, where he helps companies reimagine how they interact with their customers and manage their businesses in the digital economy. Since 2005, Aaron has grown the firm from a small startup into a full-service interactive agency operating out of the United States, Europe and Latin America. Aaron is the author of Users, Not Customers and is a regular writer and commentator about the impact of digital technology on businesses and the economy. In 2011, he was included as one of New York's leading tech influencers in Crain's New York Business' "40 Under 40" list. Prior to Huge, Aaron spent more than a decade as a technology entrepreneur, venture capitalist and management consultant. He also served as CEO of Silverpop, a leading email marketing company, which he cofounded in 1999 by raising $30 million in venture funding. Shapiro received an MBA from Columbia University Graduate School of Business and a BA in Economics from Harvard University. He lives in New York with his wife Carolyn and three young children.×
As Chief Marketing Officer of Kimberly Clark, Clive Sirkin is accountable for accelerating and driving sustainable growth in revenue and profits across Kimberly Clark's business to business and consumer business globally. He leads Kimberly Clark's Global Marketing Organization and is accountable for driving the company's efforts across Marketing, Market Research & Analytics, Design, Digital / CRM & E-Commerce, Media Planning, Marketing Supply Chain Management and Marketing Capabilities Development.
Clive graduated from the University of Witwatersrand in Johannesburg, South Africa, with a Bachelor of Commerce with a focus on economics and marketing. He spent the first four years of his career in finance and operations roles.
Clive then joined Leo Burnett in 1989; and spent the next 16 years in various roles in account management and then agency leadership; ending his career at Leo Burnett as Group Managing Director, Leo Burnett Worldwide. In this role he was accountable for their global clients and their global business strategy. Clive sat on the board of the agency and co-chaired the agency's Global Product Committee.
Prior to joining Kimberly-Clark, Clive consulted with CPG marketers to transform their marketing processes and capabilities and refocus the talents of their organizations and their agency partners to commercialize their brands more effectively and efficiently.
Clive, his wife and two children live in the Chicago area.×
Matt Smith is Vice President, Marketing and Innovation for Cargill's Value Added Meats. This $2 billion business is comprised of vertically integrated turkey production, multi-protein cooked processes, and global sales and distribution through all major channels. In this role, Matt leads the Marketing and R&D functions, including all go-to-market plans, new product and service development, and strategic growth initiatives. Previously, he worked in Cargill's Animal Protein and Salt Platform as Vice President Global Innovation. He also held roles in Cargill's Food Ingredients as Vice President Marketing, Strategy and Business Development in the Health and Nutrition business, and Global Product Line Director for Natural Vitamins.
Prior to joining Cargill, Matt worked for nearly 20 years in a variety of consumer packaged goods marketing and general management roles including Vice President, General Manager-Duncan Hines Brands, Business Unit Director-Pillsbury Baked Goods, Group Marketing Manager-Old El Paso Mexican Foods, and Global Marketing Director for Polaris Industries, a leading recreational powersports company.
Matt received a BS in Operations Management from Purdue University and an MBA from Indiana University. He and his wife, Danette have four sons: Ben and Tyler (23), Luke (20) and Grant (15). He lives in Wichita, KS where he volunteers as a local school board member and enjoys playing golf and coaching basketball.×
Jim Squires is director of market operations at Instagram, where he focuses on ad product development. Before Instagram, Jim was director of product marketing at Facebook and played a key role in the introduction of sponsored content in News Feed and mobile. Prior to Facebook, he headed up product at Mixercast, a startup that enabled brands to use widgets as a promotional vehicle, and Ning, a social networking platform. Jim also was director of product management at Yahoo, where he developed the company's video and entertainment products. He originally joined Yahoo in 1999 with the acquisition of Broadcast.com, an early video startup based in Dallas. Jim holds a bachelor's degree in marketing from Texas Christian University and an MBA from the University of California, Berkeley.×
Ly Tran is the Director of Digital Strategy & Architecture at Proof Advertising in Austin. She studied Advertising at Emerson College in Boston. Her 18-year advertising career has been dedicated to all things digital. Last year, she was nominated as one of Advertising Age's 24 Women to Watch.
Ly started at BBDO in Los Angeles doing Interactive before most of the advertising industry knew what Interactive was. She built a digital department from the ground up for McCann Erickson Southwest. After a dot com stint leading marcom programs client-side, she managed Interactive for ConocoPhillips, Dell, American Greetings, Nestle, Harley and others. For the past 6 years at Proof, Ly has lead all digital strategy and architecture development for Cargill, 3M, Honeywell Defense & Aerospace, BancVue (Kasasa.com), Hyatt Resorts, San Antonio Convention & Visitors Bureau, Subway Restaurants and others.×
Gary Vaynerchuk is a storytelling entrepreneur, video blogger, self-trained social media expert, and a best-selling author. Recognizing the importance of e-commerce in 1997, Gary launched Winelibrary.com and helped grow his family business significantly from $3 million to $60 million by 2005. In the spring of 2009, Gary and his brother AJ launched VaynerMedia, a new breed of agency that helps Fortune 500 companies like GE, PepsiCo, Hasbro and the New York Jets find their social media voices and build their digital brands. With over 1 million followers on Twitter, Gary is recognized internationally as one of the top people every entrepreneur should follow and an investor in Twitter, Uber and Birchbox among many others.×
Lynn Vojvodich, Executive Vice President and Chief Marketing Officer at salesforce.com, has developed and led growth and innovation strategies for more than 20 years, primarily in the enterprise software industry. As CMO, Vojvodich leads the global marketing organization and is responsible for driving market leadership, global awareness, demand generation, strategic events and communications for salesforce.com.
Previously, Vojvodich was a Partner at Andreessen Horowitz where she worked with portfolio companies on their go-to-market strategy and with Forbes Global 2000 CIOs and CMOs on their innovation agenda. In prior years, she served as CMO at Terracotta, a leader in Big Data Management, where she oversaw global marketing programs. Vojvodich is the Founder of Take3, a marketing strategy firm that specializes in B2B Marketing for clients such as IBM, Microsoft and Verisign, as well as early stage start-ups. She also led Enterprise Marketing, Strategy and Planning at Microsoft, held several leadership roles at BEA Systems including Global Strategic Alliances, Strategic Marketing and Product Marketing, and was a management consultant at Bain & Company.
Vojvodich began her career as a mechanical engineer and managed the interior completion of the first GV, the Gulfstream Aerospace business jet. She also designed offshore oil structures in the Gulf of Mexico and led "turn-key" construction projects. She holds a B.S. in Product Design and Mechanical Engineering from Stanford University and an MBA from Harvard Business School.×
Bryan Wiener is a seasoned Internet entrepreneur with more than 20 years of digital experience and a track record for growing businesses in disruptive markets, including the meteoric rise of 360i as a top digital agency. Most of his career has been spent helping Fortune 500 companies and marketers adapt for the digital age.
Bryan is chairman of 360i, where he directs the agency's strategic partnerships and global expansion initiatives. He also serves as chairman of social enterprise software company Expion, where he is focused on helping the company leadership team navigate a rapidly changing landscape to continue providing brands with innovative solutions to complex marketing problems.
Most recently, Bryan served as 360i's global CEO, building the agency into an industry leader and market disruptor by helping the world's leading marketers at Coca-Cola, Oreo, NBC Universal and Capital One connect to their customers by incorporating social and digital into the core of their marketing plans. In 2013, 360i was named the top digital agency according to Advertising Age, Adweek, MediaPost and Mashable, in addition to being named one of the most innovative creative shops of the year by Creativity. This success builds on four years of distinguished agency recognitions, including being named one of the "World's Most Innovative Companies" by Fast Company and a "Best Place to Work" by Advertising Age and Crain's New York Business.
Previously, Bryan was Co-CEO of Innovation Interactive, the privately held parent company of 360i and digital media SaaS provider IgnitionOne, which was acquired by Dentsu in 2010. His digital media background dates back to 1994 and includes a series of senior management positions at Net2Phone, a pioneer in VoIP communications technology, and a stint at TheGlobe.com, one of the largest web 1.0 social media communities.
Bryan has been named a "Media Maven" by Advertising Age and to the "Mediaweek 50" list (now part of Adweek) two years running. Additionally, he was inducted into Syracuse University's S.I. Newhouse School of Public Communications Hall of Fame.
Bryan currently serves as Chairman of the 4A's Digital Board, as a member of the 4A's National Board of Directors and on the IAB Agency Advisory Board. He holds an MBA from the Stern School of Business at NYU and a BA from Syracuse University.×
Debra Aho Williamson is eMarketer's lead analyst focusing on real-time marketing and social media. She has written more than three dozen reports delivering key insights covering how marketers, media and consumers are engaging with social media and related topics.
Debra has been quoted in The Wall Street Journal, The New York Times, National Public Radio, Associated Press, Bloomberg Businessweek, The Washington Post, USA TODAY, Fortune, Advertising Age and other publications, and she has appeared on television and radio outlets including the BBC, Bloomberg Television, CNN, Bloomberg Radio, and NPR Marketplace.
Her speaking credits include presentations to the Association of National Advertisers, iMedia Brand Summit, Word of Mouth Marketing Association, ad:tech, the IAB, the Conversational Marketing Summit, Virtual Worlds Expo, Special Libraries Association and the Seattle Direct Marketing Association.
Earlier in her career, Debra was the founding executive editor of The Industry Standard, the first newsweekly for the internet economy, and editor of Advertising Age's Interactive Media & Marketing section.×