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As Senior Vice President of Global Consumer Marketing, Carolyn Feinstein is responsible for the global oversight of EA's comprehensive consumer marketing efforts, including advertising, media, social, mobile acquisition, and influencer, performance-based, and music/entertainment marketing. Feinstein leads a team of progressive, creative marketers who are dedicated to developing the most dynamic, relevant, and productive dialogue with EA's consumers--driving both emotional impact and efficiency as they bring EA's console, PC, and Mobile games to market.
Prior to her current position, Feinstein led EA's Marcom functions and held a role in product marketing, as the Director of Sports Marketing for key EA SPORTS franchises including: Madden Football, NCAA Football, and NASCAR. Feinstein joined EA as the Director of Consumer Promotions and created partnership-marketing opportunities to drive trial, awareness, and incremental media value for EA's packaged goods business. Prior to joining EA, she spent six years in brand management and sports/entertainment marketing at E. & J. Gallo Winery.
Carolyn received a B.S. degree from Union College and a M.B.A. from Kenan Flagler at UNC-Chapel Hill. She lives in San Francisco with her husband, son, and twin daughters.×
As senior vice president, chief marketing officer, Mark Addicks has overall responsibility for the company's world-class marketing function and its marketing services organization, Gcom.
In his role, Addicks has oversight responsibilities for the company's global brand-building strategy, including its advertising, promotions, public relations, design, packaging, online, licensing and multicultural initiatives. He also oversees some of the industry's most recognized equity platforms, including Box Tops for Education and the Pillsbury Bake-Off Contest. Addicks also has pioneered several cutting-edge marketing ventures.
Since joining General Mills in 1988, Addicks has held marketing positions with the Yoplait USA and Big G cereal divisions. As vice president of Big G New Enterprises, he led highly successful new product development efforts, including Frosted Cheerios.
Addicks was named vice president of Marketing Communications in January 2000, and led the successful integration of the General Mills and Pillsbury marketing functions in 2001. He was named chief marketing officer in January 2004, and was promoted to his current position in June 2007.
Before joining General Mills, he led marketing communication programs for Anderson, Clayton & Company, a diversified foods company based in Houston. During the same period, he started and managed three entrepreneurial businesses in Houston.
Addick’s work has been widely recognized with numerous industry awards, both for his innovation and marketing expertise. Advertising Age named him one of the top 100 marketers in 1999, and one of the top 25 Power Brokers in both 2003 and 2004. In addition, he has been invited to guest lecture at some of the nation’s leading business programs, including Harvard, Tuck and the University of Chicago.×
As Citi's Director of Creative and Media for the NA Consumer Marketing division, Elyssa Gray is responsible for strengthening the Citi brand and building customers' trust and loyalty. In this role, Elyssa manages Citi's advertising campaigns and media investment strategy for all of the US Consumer Banking businesses--credit cards, retail bank, small business, commercial and mortgage, with a strong focus on driving brand metrics and organic growth. She has also been responsible for championing the brand's digital transformation and leadership, creating industry best in class digital programs.
The work that Elyssa and her incredibly passionate team have led over the past two years has been lauded throughout the industry and has received numerous accolades, including several ADDY's, Midas, New York Festivals, Mashies, Radio Mercury and FCS Portfolio awards. Citi has been recognized for its integrated campaigns, most notably for the launch and activation of Citi Bike in 2013.
Prior to joining Citi, Elyssa was the Head of Global Media and Creative for Visa Inc. where she was responsible for leading global media strategy and management of Visa's media investment, as well as overseeing all of Visa's creative production for the U.S. market. During her 13 years at Visa, she led the advertising efforts behind numerous product, Hispanic segment marketing, and all of Visa's sports and entertainment sponsorships, including the Olympic Games and NFL.
Elyssa's advertising foundation was built while working at BBDO NY in both Media and Account Services departments on several powerful consumer brands including Dupont, Gillette, Texaco, Visa USA, Armstrong and Thomasville.
She graduated from the University of Vermont and currently resides in NYC with her husband David and sons Ethan and Justin, who keep her very busy when she is not in the office, either on the soccer field or on the side of a mountain.×
Shaun Nichols is the Vice President Integrated Content Marketing at Dr Pepper Snapple Group. She assumed the role in 2013 and oversees all brand marketing content for the entire Dr Pepper Snapple Group brand portfolio. She focuses on translating strategy into impactful creative content, which spans major television advertising campaigns, social media and mobile marketing.
Throughout her 17-year career at one of North America's largest beverage companies, Nichols has held a number of executive-level positions, including Director of Brand Design and Brand Manager for Dr Pepper and 7UP. She's served as Director of Advertising for Cadbury Schweppes Americas Beverages, and began her career at Ogilvy & Mather in New York.
Nichols received her undergraduate degree from the Texas Christian University in 1990. She is a member of the Association of National Advertisers, Dallas Ad League, and the Network of Executive Women. She lives in Dallas with her family.×
As Chief Marketing Officer of Kimberly Clark, Clive Sirkin is accountable for accelerating and driving sustainable growth in revenue and profits across Kimberly Clark's business to business and consumer business globally. He leads Kimberly Clark's Global Marketing Organization and is accountable for driving the company's efforts across Marketing, Market Research & Analytics, Design, Digital / CRM & E-Commerce, Media Planning, Marketing Supply Chain Management and Marketing Capabilities Development.
Clive graduated from the University of Witwatersrand in Johannesburg, South Africa, with a Bachelor of Commerce with a focus on economics and marketing. He spent the first four years of his career in finance and operations roles.
Clive then joined Leo Burnett in 1989; and spent the next 16 years in various roles in account management and then agency leadership; ending his career at Leo Burnett as Group Managing Director, Leo Burnett Worldwide. In this role he was accountable for their global clients and their global business strategy. Clive sat on the board of the agency and co-chaired the agency's Global Product Committee.
Prior to joining Kimberly-Clark, Clive consulted with CPG marketers to transform their marketing processes and capabilities and refocus the talents of their organizations and their agency partners to commercialize their brands more effectively and efficiently.
Clive, his wife and two children live in the Chicago area.×
Lynn Vojvodich, Executive Vice President and Chief Marketing Officer at salesforce.com, has developed and led growth and innovation strategies for more than 20 years, primarily in the enterprise software industry. As CMO, Vojvodich leads the global marketing organization and is responsible for driving market leadership, global awareness, demand generation, strategic events and communications for salesforce.com.
Previously, Vojvodich was a Partner at Andreessen Horowitz where she worked with portfolio companies on their go-to-market strategy and with Forbes Global 2000 CIOs and CMOs on their innovation agenda. In prior years, she served as CMO at Terracotta, a leader in Big Data Management, where she oversaw global marketing programs. Vojvodich is the Founder of Take3, a marketing strategy firm that specializes in B2B Marketing for clients such as IBM, Microsoft and Verisign, as well as early stage start-ups. She also led Enterprise Marketing, Strategy and Planning at Microsoft, held several leadership roles at BEA Systems including Global Strategic Alliances, Strategic Marketing and Product Marketing, and was a management consultant at Bain & Company.
Vojvodich began her career as a mechanical engineer and managed the interior completion of the first GV, the Gulfstream Aerospace business jet. She also designed offshore oil structures in the Gulf of Mexico and led "turn-key" construction projects. She holds a B.S. in Product Design and Mechanical Engineering from Stanford University and an MBA from Harvard Business School.×