² Agenda

Click on the session title for addition information on each presentation.

Day 1 - April 16th

  • 8:00
  • Breakfast, Sponsored by
  • 8:20
  • Sponsor Presentation,
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  • Social Enabling the Enterprise for a More Personalized & Valuable Customer Experience
  •  
  • Reggie Bradford, SVP, Product Development Social, Oracle
  • 9:00
  • Ad Age Welcome
  •  
  • Allison Arden, VP and Publisher, Advertising Age
  •  
  • Abbey Klaassen, Editor, Advertising Age
  • 9:05
  • Keynote Discussion with the Honorable Mayor Cory Booker
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  • • Cory Booker, Mayor, Newark NJ
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  • • Nathan Richardson, Co-Founder and CEO, #waywire
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  • • Abbey Klaassen, Editor, Advertising Age
  • It's no secret that Newark Mayor Cory Booker has been out to reinvent the notion of public service in a digital age. He maintains a regular and open dialogue with his constituents on Twitter, recently led a Reddit AMA (as me anything) and co-founded #waywire, a tech startup with the vision of creating a network that allows young people to build their own newswires of things they care about, as well as record and submit video responses.

    In this discussion, Mayor Booker, #waywire co-founder, Nathan Richardson, and Ad Age Editor Abbey Klaassen will talk about social tools can improve governance and disseminate world-changing ideas, while looking ahead at how emerging technologies can be put to use for civic good in areas like healthcare, education, and environmentalism.
  • 9:45
  • The Networked Brand
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  • • Alexandra Wheeler, VP-Global Digital Marketing, Starbucks
  • Alex Wheeler will discuss how her team has extended the relationships that Starbucks builds each and every day beyond the four walls of Starbucks stores and into the hearts and minds of customers around the globe.
  • 10:25
  • Sponsor Presentation,
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  • Digital Publishing: Getting it Right
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  • • Sean O'Neal, Global CMO, Daily Mail Online
  • 10:35
  • Customers at the Core
  •  
  • • Lisa Utzschneider, VP-Global Advertising Sales, Amazon
  • Amazon's philosophy is to "start with the customer and work backwards." But what, exactly, does that mean? By continuously listening and working to better understand their customers, Amazon is able to innovate on their customers' behalf and create experiences that make it easier for them to find, discover and buy – and that extends to the advertising solutions Amazon builds. Lisa Utzschneider, VP of Global Advertising Sales at Amazon Media Group, will share some of the insights that have inspired Amazon to innovate for customers and advertisers within the CPG category.
  • 11:15
  • Networking Break, Sponsored by
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  • Crackle Coffee Break
  • 11:30
  • 2013 State of the Consumer Internet: Annual Digital Trend Report
  •  
  • • Mark Mahaney, Managing Director-Internet, RBC Capital Markets
  • For the second straight year, one of the most influential internet analysts on Wall Street will discuss what he views as the leading trends in the consumer internet sector.
  • 12:05
  • Big Data: Changing Marketing... and the World
  •  
  • • John Kennedy, VP-Corporate Marketing, IBM
  • John Kennedy, IBM VP of Corporate Marketing, will discuss how Big Data is giving rise to the new marketing science, one that uses predictive analytics to understand consumers as individuals. With technology infused in every aspect of our lives, insight into data is helping marketers predict what consumers want next while driving growth and innovation for companies. This information also drives the creation of new systems that improve everything from healthcare to energy, and crime prevention to travel and transportation.
  • 12:30
  • Lunch, Sponsored by
  •  
  • What Does Your Agency Sound Like? Introducing Resonate from Spotify & Ad Age
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  • • Erin Clift, Vice President, Global Marketing & Partnerships, Spotify
  •  
  • • Jackie Ghedine, Associate Publisher, Advertising Age
  • 1:30
  • Fireside Chat
  •  
  • • Eric Hippeau, Partner, Lerer Ventures
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  • Moderator: Jason Del Rey, Digital Media Reporter, Advertising Age
  • Eric Hippeau has worked at the intersection of big media and big brands, having served as CEO of Web 1.0 giant Ziff Davis and Web 2.0 exemplar The Huffington Post. Now, as a partner at the venture capital firm Lerer Ventures, Hippeau gets an early view at the companies – such as Buzzfeed and RebelMouse -- building the next generation of media, advertising, and commerce businesses.

    In this fireside chat, Hippeau and Ad Age reporter Jason Del Rey will explore how trends like social advertising are emerging from this startup ecosystem and changing the media and marketing worlds in the process.
  • 2:05
  • Authentic, Impactful Brand Engagement in the Era of Social Mobile Photography
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  • Startup Watch // Tobias Peggs, CEO, Aviary
  • Since the days of cave paintings, we've known that a picture is worth a thousand words. But that statement has never been truer than now; as hundreds of millions of consumers communicate by socially sharing of billions of photos taken every single day on their smart phones. Mobile photos are the linga franca of today's connected consumer. So how can brands authentically engage in and influence that conversation? Tobias Peggs from Aviary - the NYC-based company that provides the mobile photo platform for over 3,500 social apps across the globe - explains how.
  • 2:25
  • Track 1: Commerce and Retail

    Commerce + Retail

    • 2:30-2:35
    • Sponsor Presentation,
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    • Anywhere Commerce
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    • • Reuben Hendell – Chief Executive Officer, True Action
    • 2:35-3:00
    • Going Local with Social: Retail Strategies for Building Engaged Communities
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    • • Natanya Anderson, Director-Social Media, Whole Foods and Jim Rudden, CMO, Spredfast
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    • Inviting your retail customers to engage in social media with not just your brand but with your local stores is a big ask. So how do you make it worthwhile to your customer - and your business as a retailer? Join Whole Foods Markets and Spredfast as we discuss different approaches to local social, and provide ideas about how to organize, develop content and foster hyper-local community growth.
    • 3:05-3:30
    • Mobile Wallets, NFC, and Smart Cards: How New Technologies Will Change the Way We Pay
    •  
    • • Ken Moy, SVP-Group Head, U.S. Emerging Payments Lead, Global Products & Solutions, MasterCard
    •  
    • Smart connected devices are having a transformational effect on our lives. Near ubiquitous internet access, social connectivity and mobility are profoundly changing not only how we interact, but also how we transact. But with so many competing initiatives and supporting technologies, the road ahead still remains cloudy. One thing is for certain though: cash is so last century.

      On the heels of the MasterPass mobile wallet launch, Ken Moy, MasterCard’s emerging payments lead in the U.S., will discuss the ways in which emerging technologies are changing the shopping experience, the growth and future of the digital wallet space, and how MasterCard is working with its partners to deliver an enhanced consumer experience in this new payments landscape.
    • 3:45-4:10
    • Shifting Commerce Models: Inspiring New Demand Online
    •  
    • • Birchbox Co-CEO and Founder, Katia Beauchamp
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    • Online shopping is evolving from pure function where the main output is fulfillment of existing demand. Birchbox is designed to give consumers a 360-degree experience that inspires new demand and then, in that same experience, makes it easy to fulfill. Birchbox has successfully positioned itself at the intersection where efficiency meets delight and where brands and consumers both win big.
  •  
  • Track 2: Big Data

    Big Data

    • 2:30-2:35
    • Sponsor Presentation,
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    • Social Advertising: The Paid, Earned and Owned Paradigm
    •  
    • • Addie Conner, Chief Innovation Officer, SocialCode
    • 2:35-3:00
    • Debating The Merits of Big Data - When it matters and what to do about it
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    • • Andy Weissman, Partner, Union Square Ventures
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    • • Penry Price, President, m6d
    •  
    • We go beyond the buzzword for a special debate on a very hot topic. Does Data hold all the answers? Can you just plug into some mystical data analytics engine and instantly make everything smarter, regardless of the brand or insights? Or is this a more nuanced subject, requiring more purpose and forethought? In this debate, Ad Age's Kate Kay will grill Andy and Penry on the potential of Big Data, when it makes sense, and how companies can best harness its power.
    • 3:05-3:30
    • Using Predictive Data Analytics To Power the Future of Mobile Search
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    • • Srivats Sampath, CEO, Grokr Labs
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    • Search behaviors, as it exists on PCls - type, wait, click, read, click back, click another link – are just not conducive to mobile, which requires a different user dynamic. In this session, Sampath will explain how mining select data streams for specific sets of information will allow for the predication of what users would search for, and in anticipation of those needs, bring that information, the 'presults,' to users before they actually have to search for it. This would effectively reinvent "search" accounting for mobile behaviors, and with it, recreate the intent-based market for brands, advertisers, and retailers, while also creating an incredibly valuable consumer utility.
    • 3:35-3:40
    • Sponsor Presentation
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    • Data's Five-Year Plan: Translating the "Big" into "Important"
    • 3:45-4:10
    • • Ray Bradford, Partner, Kleiner Perkins Caufield & Byers
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    • Ray earned his M.B.A. at Stanford University, where he was an Arjay Miller Scholar, and completed computer science coursework. Ray holds his B.S. degree in economics from Westminster College, where he graduated summa cum laude and served as student body president.
  • 4:15
  • Networking Break – Sponsored by
  •  
  • Crackle Coffee Break
  • 4:45
  • Facebook: Built for Mobile, Made for People
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  • • Rebecca Van Dyck, Head of Consumer Marketing, Facebook
  • Today, over 680 million people use Facebook on their phones, and Facebook's apps are downloaded and used more than any other smartphone apps in the world. But it wasn't always this way. In this keynote presentation, Facebook's Head of Consumer Marketing, Rebecca Van Dyck talks about how 2012 became a pivotal moment for the company as it worked to transform its products, thinking and strategy for a mobile future – and how Facebook reimagined its mobile story for the coming journey.
  • 5:15
  • Cocktails, Sponsored by
  •  
  • • Jeremy Bloom, Co-Founder, Integrate
  • 6:15
  • Viral Video Awards, Sponsored by
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  • Hosted by, Andy Cohen, EVP Development & Talent, Bravo & Host, "Watch What Happens Live"

 

Day 2 - April 17th

  • 8:00am
  • Breakfast, Sponsored by
  •  
  • Using Content & Automation to Advance the Buyer's Journey
  •  
  • • Heather Foeh, Director of Customer Culture, Oracle/Eloqua
  • 9:00
  • Opening Remarks
  • 9:05
  • [Fireside] Blackberry: Banking on Engagement
  •  
  • • Frank Boulben, CMO, Blackberry
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  • Moderator: Abbey Klaassen, Editor, Advertising Age
  • On the heels of a complete rebranding and the launching of two new flagship devices, Blackberry CMO, Frank Boulben will discuss his strategy for taking the smartphone maker back to the top, and it all comes down to one thing: Engagement.

    The new currency of brands, engagement is essential in turning prospects into customers; and advocates into evangelists. And in the fast moving and highly competitive world of mobile, engaging customers and prospects is a 24/7 imperative.

    In a fireside chat, Frank will speak to the unique insights into the challenges and opportunities of reinventing the company, the product and the brand as he works to grab mind and market share in a new era of mobile computing. Mr. Boulben will discuss how marketers can take engagement to new levels by leveraging innovative marketing techniques that place the product experience in the palm of any consumers' hands.
  • 9:45
  • Redbox Instant By Verizon: Taking on Netflix
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  • • Shawn Strickland, CEO, Redbox Instant by Verizon
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  • Moderator: Michael Learmonth, Deputy Managing Editor, Advertising Age
  • It's weird to think about Netflix - and to an extent, Hulu and Amazon – as defenders in their market, when they were so recently disrupting the media and entertainment space, but that's exactly what they are thanks to the recently launched joint venture, Redbox Instant by Verizon.

    In this on-stage interview, Redbox Instant's CEO will talk about being the newest player in an increasingly crowded category, and how he plans to put his competitors in the hot seat using the combined firepower of Coinstar's Redbox and Verizon's assets.
  • 10:25
  • Sponsor Presentation,
  •  
  • The Progression of Video Creative Best Practices
  •  
  • • Gian Lombardi, VP, Eastern Sales, YuMe
  • 10:35
  • Startup Watch: Hitbliss
  •  
  • • Sharon Peyer, Co-Founder, Hitbliss
  • In this session, Sharon will demo her startup's new product, which aims to turn the traditional adverting model on its head by liberating consumers from the standard constraints, while offering the advertisers a highly targeted and engaged viewer.

    The hope is that this may be the future of advertising: transactional, transparent, and with greater benefit to both parties than offered by the current system. And while starting with content, which holds universal appeal – this is a model is applicable to a wide range of services that extend far beyond movies and TV, including online storage space, music, magazines, games and more.
  • 10:55
  • Sponsor Presentation
  •  
  • • John Piontkowski, General Manager, Microsoft Advertising
  • 10:56
  • Pitfalls and Possibilities: Leading a Major Brand on a Journey to Digital
  •  
  • • Vanessa Colella, North American Head of Consumer Marketing, Citibank
  • The growth of digital, and the convergence of marketing, technology and media, continues to change the way people communicate, read, bank, shop and play. Marketers can play an active role in what consumers are actively doing – to engage people where they live their lives. By now, we all know that this provides an opportunity for a much richer type of interaction, one that is often two-way. However, the competition for that engagement – not only with other brands but more significantly with other content also aimed at attracting consumers' attention – is intense and complex.

    Dollars and scale alone are no longer sufficient. Today, relevance is what matters most. Citi Managing Director and Head of North America Marketing Vanessa Colella will discuss the essential steps brands should be taking today to bring about a transformation that layers digital onto their marketing and customer engagement strategies as well as what digital media leaders themselves should do to help solve for marketers' challenges and raise the raise the bar for engagement.
  • 11:30
  • Networking Break, Sponsored by
  •  
  • Crackle Coffee Break
  • 11:45
  • [Fireside Chat] Aereo: Taking on Cable
  •  
  • • Chet Kanojia, CEO, Aereo
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  • Moderator: Michael Learmonth, Deputy Managing Editor, Advertising Age
  • The cable industry's stranglehold on our TV sets is waning, thanks in part to a slew of startups like Roku, Boxee, and IAC-Backed Aereo, whose CEO Chet Kanojia is out to empower cord-cutters and cord-nevers everywhere. Following an initial victory in its legal battle over Aereo's unique technology and the definition of what exactly makes for a cable company, the startup remains a fan favorite and has already made strides in competing with the industry incumbents. But what's next for this red-hot startup?

    In this fireside chat, Chet will demo Aereo's service and talk about his plans for the continued rollout and development of the platform.
  • 12:20
  • Wherevertising: What multi-screen consumer environments mean for brands
  •  
  • • Jeremy Stanley, CTO, Collective
  •  
  • • Justin Evans, EVP Product Strategy, Collective
  • 12:30
  • Lunch, Sponsored by
  • 1:30
  • What’s Next in Content at Hulu?
  •  
  • • Andy Forssell, Acting CEO and SVP of Content, Hulu
  •  
  • • Eva Longoria, Actress, Mother Up!
  •  
  • • Michael Learmonth, Deputy Managing Editor, Advertising Age
  • The network-owned online TV service is TV's biggest success on the web. But to compete against deep pockets at Netflix, Amazon, Apple, and HBO, Hulu is investing heavily in original and exclusive content, including the just-announced "Mother Up!" an animated series starring the voice of Eva Longoria. Ad Age is thrilled to welcome Ms. Longoria, who will join Hulu acting CEO Andy Forssell and Ad Age deputy managing editor Michael Learmonth in a conversation about original and exclusive programming on Hulu and its role in the future of the online TV service.
  • 2:15
  • Startup Watch Stipple [Special Announcement]
  •  
  • • Rey Flemings, CEO, Stipple
  • The concept of social commerce has gone through numerous reinventions since the first social platforms opened their doors to marketers. The ineffectiveness and mass shuttering of Facebook storefronts quashed the hopes of retailers everywhere, only to have those confidences reignited after seeing the way Pinterest can inspire and influence shopping via imagery.

    Stipple CEO Rey Flemmings will talk about how the transition from static to actionable imagery is charging the nature of the internet, and with it, opening new doors for social commerce holdouts everywhere.
  • 2:35
  • Inside The Google Creative Lab: The Inextricable Dynamic Between Product Development and Storytelling
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  • • Robert Wong, Chief Creative Officer, Google Creative Lab
  • When Google builds a new product, a small group of storytellers within the company, the Google Creative Lab, are charged with extracting a story from the raw technology. They do so in order to communicate to users the magic of Google products and the spirit of the people who make them. And sometimes, the stories woven in the lab and the exploration of the technologies' role in the real world impact the way the product is developed.

    Robert will speak to what goes on in the mysterious Creative Lab, and the importance of the relationship between product and story.
  • 3:15
  • Networking Break, Sponsored by
  •  
  • Crackle Coffee Break
  • 3:30
  • Startup Watch // Rosie [Video Demo]
  •  
  • • Nick Nickitas, CEO, Rosie
  • 3:45
  • Reinventing USA Today [Fireside Chat]
  •  
  • • Mike Vorhaus, President, Magid Advisors
  •  
  • • Larry Kramer, President and Publisher, USA Today
  • Larry Kramer has a long history as a media innovator and entrepreneur. Now he's taking on what may be his toughest challenge: re-inventing a national newspaper for the Internet age. The founder of MarketWatch and former president of CBS Interactive, Mr. Kramer was named president and publisher of USA Today last year. In a conversation with media analyst Mike Vorhaus, he'll talk about what USA Today can and should be in a table age, and whether a print business can translate to electronic platforms without losing the model that supports quality journalism.
  • 4:15
  • Digital Leadership Needed for a Digital Brand
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  • • Bob Kupbens, VP-Marketing & Digital Commerce, Delta
  • Over the last 2 years, Delta Air Lines has focused its efforts on changing customers' perception of its brand through myriad vehicles: operational improvements, customer service, marketing initiatives, and engineering a transition from a transactional business to a retail business. At the core of these efforts is digital, digital, digital. It is this cross-company focus on new media that has pushed this brand, in what has been a traditionally slow moving industry, to a place that has customers calling Delta "innovative" and "new."

    Drawing on a unique background that starts on the engineering side before moving to marketing, Delta's vice president of marketing and digital commerce will speak to this undertaking and the shift from transactional to retail - and what that means – especially when it comes to marrying marketing and commerce.

 
  Check back regularly for a list of 2013 speakers.
* Agenda and speakers are subject to change

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