Agenda

April 17 - Day 1

  • 8:00 am
  • Registration & Breakfast Collective
  • 8:20 am
  • SPONSOR PRESENTATION Collective
    Accelerating TV Tune In: Using Digital Set-Top-Box Data to Target and Convert Online Audiences • Justin Evans, SVP of Emerging Media, COLLECTIVE
  • 9:00 am
  • OPENING REMARKS • Allison Arden, VP and Publisher ADVERTISING AGE • Abbey Klaassen, Editor, ADVERTISING AGE
  • 9:05 am
  • OPENING KEYNOTE Changing the Channel: TV's Brave New World • Jason Kilar, CEO, HULU
  • 9:45 am
  • DIGITAL IS DEAD • Seth Farbman, Global CMO, GAP
  • 10:15 am
  • SPONSOR PRESENTATION Yume
    Simplifying Complexity and Fragmentation in Multi-Screen Video Advertising • Scot McLernon, Chief Revenue Officer, YUME
  • 10:25 am
  • The Age of the Real-Time CMO • John Harrobin, VP-Digital Media and Marketing, VERIZON WIRELESS
  • 11:00 am
  • NETWORKING BREAK tivo
  • 11:25 am
  • The Second Wave of Social Disruption • Jonah Peretti, CEO, BUZZFEED
  • 11:55 am
  • 2012 Digital Trend Report • Mark Mahaney, Managing Director Internet Research, CITIGROUP INVESTMENT RESEARCH
  • 12:25 pm
  • SPONSOR PRESENTATION Turner
    Turner VIA: Premium Insights in Premium Environments • Walker Jacobs, Executive Vice President, TURNER DIGITAL SALES
  • 12:35 pm
  • LUNCH turner
  • 1:45 pm
  • Enhancing the Consumer Experience in a Mobile World • Cheryl Guerin, Senior Vice President and Group Head of U.S. Marketing, MASTERCARD
  • 2:15 pm
  • China's Online Media and Digital Ecosystem • Lau Seng Yee (S Y Lau), Senior Executive Vice President, President of Online Media Business, TENCENT • Dr. John A. Quelch CBE, Professor of International Management, Dean, CEIBS • Abbey Klaassen, Editor, ADVERTISING AGE
  • 3:00 - 4:00 pm
  • TRACKS Select from one of three Content Tracks to attend.
    The agendas for the Video, Social and Mobile tracks are on the following pages.
  • Video-Storytelling - Theater 1st Floor
  • 3:00 pm
  • SPONSOR PRESENTATION videology
    The Cyber Shelf: Using Video to Drive Retail Sales • Aleck Schleider, Vice President, Product Vertical & Data Solutions, VIDEOLOGY
  • 3:05 pm
  • Your Brand, Your Content: How to Make Impressions Matter • Rémi Carlioz, Senior Head of Digital, PUMA • Baba Shetty, Chief Strategy Officer, HILL HOLLIDAY
  • 3:30 pm
  • The New Tablet Economics • Colleen Fahey Rush, EVP & Chief Research Officer, VIACOM MEDIA NETWORKS
  • 3:55 pm
  • SPONSOR PRESENTATION tubemogul
    What Video Advertising Can Be for Brand Marketers • Keith Eadie, VP Marketing, TUBE MOGUL
  • 4:00 pm
  • A Case Study on Content Creation and Brand Storytelling • Barbara Basney, VP-Global Advertising, XEROX
  • Social - Theater 2nd Floor
  • 3:00 pm
  • SPONSOR PRESENTATION adobe
    Adobe Social: Less Conversation, A Lot More Action • Lawrence Mak, Product Marketing Manager, ADOBE SOCIAL
  • 3:05 pm
  • How to Build Your Brand in Social Media • Randall Brown, Global Director of Digital Strategy, GATORADE
  • 3:30 pm
  • Finding Your Brand's Inner Publisher • Noah Brier, CEO and Founder, PERCOLATE
  • Mobile - Theater 4th Floor
  • 3:00 pm
  • SPONSOR PRESENTATION inmobi
    Mobile Quick Fire - Tablets, Rich Media,
    and the Global Impact of Mobile Advertising
    • Anne Frisbie, VP & Managing Director, North America, INMOBI
  • 3:05 pm
  • Beyond 'Scan and Scram': How Mobile Can Provide Value to Consumers and Brands • Jeff Sellinger, Co-Founder and Chief Product Officer, SHOPKICK • Ed Kaczmarek, Director of Innovation & New Services, KRAFT FOODS
  • 3:30 pm
  • How Mobile Payments Will Transform the Point-of-Purchase • Ed Busby, Chief Commerce Officer, ISIS
  • 4:00 pm
  • Mobile Engagement and The Future of Proximity-Aware Technologies • Brett Martin, CEO and Founder, SONAR
  • End Tracks
  • 4:30 pm
  • NETWORKING BREAK tivo
  • 4:45 pm
  • FIRESIDE CHAT
    with Rob Wiesenthal
    • Rob Wiesenthal, CFO, Sony Corporation of American and Chief Strategy Officer, SONY • Jason Hirschhorn, Editor, MEDIA REDEFINED
  • 5:15 pm
  • COCKTAILS Magnetic
    Intro to Magnetic + Search Retargeting • Lou Pine, VP of Sales, MAGNETIC
  • 6:30 pm
  • VIRAL VIDEO AWARDS Visible Measures
    • Hosted by Shira Lazar, WHAT'S TRENDING

Agenda

April 18 - Day 2

  • 8:00 am
  • Registration & Breakfast Collective
  • 9:00 am
  • OPENING REMARKS
  • 9:05 am
  • Beyond Radio: Music as a Platform • Daniel Ek, CEO, SPOTIFY
  • 9:50 am
  • From "The Force" to Call of Duty:
    Social Meets Experiential
    • Tim Ellis, EVP and Global CMO, ACTIVISION
  • 10:20 am
  • From Interruption to Inclusion:
    Changing the Way Brands Tell Stories
    • David Fischer, VP-Business and Marketing Partnerships, FACEBOOK
  • 10:50 am
  • SPONSOR PRESENTATION Wildfire
    Facebook Timeline: Winners and Losers • Victoria Ransom, CEO, WILDFIRE
  • 11:05 am
  • NETWORKING BREAK
  • 11:30 am
  • Mobile-First Culture: The Evolving Relationship Between People and Technology • Gregg Heard, VP-Brand Identity & Design, AT&T
  • 12:00 pm
  • Consumers as Owners: The Next Step in the Internet's Path of Disruption • Barry Schneider, CEO and Chris Kelly, Director, LOYAL3
  • 12:30 pm
  • SPONSOR PRESENTATION Conde Nast
    Condé Nast Ideactive: Culture. Applied. • Janine Silvera, Vice President, CONDÉ NAST IDEACTIVE
  • 12:35 pm
  • LUNCH Condé Nast Ideactive
  • 1:15 pm
  • DEBATE The Role of the Agency in a Digital World • David Pakman, Partner, VENROCK CAPITAL • Rob Norman, North America CEO, GROUPM
  • 1:45 pm
  • AGENCIES AS INCUBATORS: What We've Learned • Eric Johnson, President and Founder, IGNITED
  • 2:05 pm
  • BRAND HACKS Budweiser Edition • Lucas Herscovici, Global Director of Strategic Innovation - Marketing, ANHEUSER-BUSCH INBEV • Winston Wang, Global Director of Strategic Innovation - Marketing, ANHEUSER-BUSCH INBEV
  • 3:30 pm
  • KEYNOTE FIRESIDE Google: All Your Display Ads Belong to Us • Neal Mohan, VP-Product Management, GOOGLE • Michael Learmonth, Digital Editor, ADVERTISING AGE
  • 4:00 pm
  • CLOSING KEYNOTE Tumblr and Brands: Design, Content and Community • David Karp, Founder & CEO, TUMBLR
  • 4:30 pm
  • Exclusive Screening of
    Project Re: Brief - A Film About
    Re-Imagining Advertising
    Cocktails, Sponsored by Google
    • Doug Pray, Director • Deepak Ramanathan, Head of Display Marketing, Google

Tickets

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