Agenda

April 17 - Day 1

8:00 am
Registration & Breakfast Sponsored by:
8:20 am
SPONSOR PRESENTATION Sponsored by:
Accelerating TV Tune In: Using Digital Set-Top-Box Data to Target and Convert Online Audiences • Justin Evans, SVP of Emerging Media, COLLECTIVE
9:00 am
OPENING REMARKS • Allison Arden, VP and Publisher ADVERTISING AGE • Abbey Klaassen, Editor, ADVERTISING AGE
9:05 am
OPENING KEYNOTE Changing the Channel: TV's Brave New World • Jason Kilar, CEO, HULU
9:45 am
DIGITAL IS DEAD • Seth Farbman, Global CMO, GAP
10:15 am
SPONSOR PRESENTATION Sponsored by:
Simplifying Complexity and Fragmentation in Multi-Screen Video Advertising • Scot McLernon, Chief Revenue Officer, YUME
10:25 am
The Age of the Real-Time CMO • John Harrobin, VP-Digital Media and Marketing, VERIZON WIRELESS
11:00 am
NETWORKING BREAK Sponsored by:
11:25 am
The Second Wave of Social Disruption • Jonah Peretti, CEO, BUZZFEED
11:55 am
2012 Digital Trend Report • Mark Mahaney, Managing Director Internet Research, CITIGROUP INVESTMENT RESEARCH
12:25 pm
SPONSOR PRESENTATION Sponsored by:
Turner VIA: Premium Insights in Premium Environments • Walker Jacobs, Executive Vice President, TURNER DIGITAL SALES
12:35 pm
LUNCH
1:45 pm
Enhancing the Consumer Experience in a Mobile World • Cheryl Guerin, Senior Vice President and Group Head of U.S. Marketing, MASTERCARD
2:15 pm
China's Online Media and Digital Ecosystem • Lau Seng Yee (S Y Lau), Senior Executive Vice President, President of Online Media Business, TENCENT • Dr. John A. Quelch CBE, Professor of International Management, Dean, CEIBS • Abbey Klaassen, Editor, ADVERTISING AGE
3:00 - 4:00 pm
TRACKS Select from one of three Content Tracks to attend.
The agendas for the Video, Social and Mobile tracks are on the following pages.
Video-Storytelling - Theater 1st Floor
3:00 pm
SPONSOR PRESENTATION Sponsored by:
The Cyber Shelf: Using Video to Drive Retail Sales • Aleck Schleider, Vice President, Product Vertical & Data Solutions, VIDEOLOGY
3:05 pm
Your Brand, Your Content: How to Make Impressions Matter • Rémi Carlioz, Senior Head of Digital, PUMA • Baba Shetty, Chief Strategy Officer, HILL HOLLIDAY
3:30 pm
The New Tablet Economics • Colleen Fahey Rush, EVP & Chief Research Officer, VIACOM MEDIA NETWORKS
3:55 pm
SPONSOR PRESENTATION Sponsored by:
What Video Advertising Can Be for Brand Marketers • Keith Eadie, VP Marketing, TUBE MOGUL
4:00 pm
A Case Study on Content Creation and Brand Storytelling • Barbara Basney, VP-Global Advertising, XEROX
Social - Theater 2nd Floor
3:00 pm
SPONSOR PRESENTATION Sponsored by:
Adobe Social: Less Conversation, A Lot More Action • Lawrence Mak, Product Marketing Manager, ADOBE SOCIAL
3:05 pm
How to Build Your Brand in Social Media • Randall Brown, Global Director of Digital Strategy, GATORADE
3:30 pm
Finding Your Brand's Inner Publisher • Noah Brier, CEO and Founder, PERCOLATE
Mobile - Theater 4th Floor
3:00 pm
SPONSOR PRESENTATION Sponsored by:
Mobile Quick Fire - Tablets, Rich Media,
and the Global Impact of Mobile Advertising • Anne Frisbie, VP & Managing Director, North America, INMOBI
3:05 pm
Beyond 'Scan and Scram': How Mobile Can Provide Value to Consumers and Brands • Jeff Sellinger, Co-Founder and Chief Product Officer, SHOPKICK • Ed Kaczmarek, Director of Innovation & New Services, KRAFT FOODS
3:30 pm
How Mobile Payments Will Transform the Point-of-Purchase • Ed Busby, Chief Commerce Officer, ISIS
4:00 pm
Mobile Engagement and The Future of Proximity-Aware Technologies • Brett Martin, CEO and Founder, SONAR
End Tracks
4:30 pm
NETWORKING BREAK Sponsored by:
4:45 pm
FIRESIDE CHAT
with Rob Wiesenthal • Rob Wiesenthal, CFO, Sony Corporation of American and Chief Strategy Officer, SONY • Jason Hirschhorn, Editor, MEDIA REDEFINED
5:15 pm
COCKTAILS Sponsored by:
Intro to Magnetic + Search Retargeting • Lou Pine, VP of Sales, MAGNETIC
6:30 pm
VIRAL VIDEO AWARDS Sponsored by:
• Hosted by Shira Lazar, WHAT'S TRENDING

Agenda

April 18 - Day 2

8:00 am
Registration & Breakfast
9:00 am
OPENING REMARKS
9:05 am
Beyond Radio: Music as a Platform • Daniel Ek, CEO, SPOTIFY
9:50 am
From "The Force" to Call of Duty:
Social Meets Experiential • Tim Ellis, EVP and Global CMO, ACTIVISION
10:20 am
From Interruption to Inclusion:
Changing the Way Brands Tell Stories • David Fischer, VP-Business and Marketing Partnerships, FACEBOOK
10:50 am
SPONSOR PRESENTATION Sponsored by:
Facebook Timeline: Winners and Losers • Victoria Ransom, CEO, WILDFIRE
11:05 am
NETWORKING BREAK
11:30 am
Mobile-First Culture: The Evolving Relationship Between People and Technology • Gregg Heard, VP-Brand Identity & Design, AT&T
12:00 pm
Consumers as Owners: The Next Step in the Internet's Path of Disruption • Barry Schneider, CEO and Chris Kelly, Director, LOYAL3
12:30 pm
SPONSOR PRESENTATION Sponsored by:
Condé Nast Ideactive: Culture. Applied. • Janine Silvera, Vice President, CONDÉ NAST IDEACTIVE
12:35 pm
LUNCH Condé Nast Ideactive
1:15 pm
DEBATE The Role of the Agency in a Digital World • David Pakman, Partner, VENROCK CAPITAL • Rob Norman, North America CEO, GROUPM
1:45 pm
AGENCIES AS INCUBATORS: What We've Learned • Eric Johnson, President and Founder, IGNITED
2:05 pm
BRAND HACKS Budweiser Edition • Lucas Herscovici, Global Director of Strategic Innovation - Marketing, ANHEUSER-BUSCH INBEV • Winston Wang, Global Director of Strategic Innovation - Marketing, ANHEUSER-BUSCH INBEV
3:30 pm
KEYNOTE FIRESIDE Google: All Your Display Ads Belong to Us • Neal Mohan, VP-Product Management, GOOGLE • Michael Learmonth, Digital Editor, ADVERTISING AGE
4:00 pm
CLOSING KEYNOTE Tumblr and Brands: Design, Content and Community • David Karp, Founder & CEO, TUMBLR
4:30 pm
Exclusive Screening of
Project Re: Brief - A Film About
Re-Imagining Advertising
Cocktails, Sponsored by Google • Doug Pray, Director • Deepak Ramanathan, Head of Display Marketing, Google

Tickets

Registration is now SOLD OUT

Please contact aaevents@adage.com for ticket inquiry.