Welcome to Ad Age Digital 2012, the premiere event in marketing, technology and media, where the biggest brands meet the most innovative startups and the new technologies that are transforming business. It's Advertising Age's take on digital, which means connecting the dots between Madison Avenue with Silicon Valley.
In its 6th year, Ad Age Digital will have more than 700 high-level attendees and speakers over two days of keynotes, workshops and networking. It's a fast, changing world, and we'll connect you with the new ideas, as well as the people you need to meet, all in one place: Chelsea's Metropolitan Pavilion in New York City.
- Jason Kilar, CEO, Hulu
- Daniel Ek, CEO, Spotify
- Seth Farbman, Global CMO, Gap
- David Karp, CEO and Founder,
- Cheryl Guerin, SVP and Group Head, US Marketing, MasterCard
- Tim Ellis, EVP and Global CMO, Activision
Attendees will choose between three tracks programmed by Advertising Age editors during the first afternoon, such as "Mobile: The New Path to Purchase," and "Video: The Power of Storytelling," as well as Ad Age's Brand Hacks, where startups use technology to solve problems for some of the biggest marketers in the world.
Mobile Commerce: Focusing on the "Mobile-First" Shopper
Featuring: Kraft, Shopkick, Isis and Sonar
Video and Storytelling: Lessons in Content Creation for New Media and Platforms
Featuring: Puma, Hill Holiday, Xerox, and Viacom
Social Everywhere: From Commerce to Content to the Core of Your Brand
Featuring: Gatorade, Fab.com, Percolate
Budweiser Brand Hack
Six startups meet one of the most storied American brands. The goal: bring new ideas to a very old industry and give Budweiser (and the Ad Age audience) the chance to explore new ways to engage with a new generation of consumers. As a big TV advertiser, Budweiser is looking for new ways to approach the dual-screen TV experience, as well as to connect to consumers through sports and entertainment. The winner will receive a $25,000 budget and the chance to work with the King of Beers.
Viral Video Awards
Ad Age honors the best branded viral videos of the year, starring Google, K-Swiss, Heineken, Chipotle, Honda and many more! Hosted by Shira Lazar of "What's Trending"
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