Bring Data to Life
More than just a tool for digital ad targeting, consumer data is flowing everywhere and marketers have just begun to explore its applications. The second-annual Ad Age Data Conference brings the emerging data landscape to life with captivating brand stories and discussions on timely topics: geo-location data, mobile shopping and retail data innovations, new approaches to cross-channel campaign measurement, loyalty and CRM program trends, and increasingly challenging issues like data security.
You'll learn from lively and practical conversations with experts, but we'll go even deeper with a series of hands-on educational classroom-style workshops led by industry leaders. Want to know more about social media data and analytics? How data informs online ad segmentation? Or maybe you want to understand the basics of Hadoop? This is the place.
Top it all off with fun, interactive demos, and installations that make this two-day event anything but a dry business conference.